Marketing in general poses challenges, but those who want to try their hand on Facebook have a different animal on their hands. “It’s their massive data plus algorithm power together,” said Dennis Yu. “They need both to drive word of mouth at scale.
2019-06-25
Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Jake Bradbury, director of data science and marketing analytics atNordstrom. In the May installment of Brand Aware, Amy Loesch did
2019-06-25
Are you looking for some new creative ways to boost email subscribers this year? Want toget more conversionson your blog posts? Many people use the size of an email list to determine how successful a blog or a business really is. Because your social media
2019-06-25
There’s no doubt about it: these days, your messages are most likely going to be opened on a mobile device. The trend has been heading in that direction for quite a while, and it was confirmed in a study conducted by Return Path last summer of 27 billion
2019-06-25
There's no shortage of reasons your pages aren't finding their target markets or inspiring visitors to convert. They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn’t happened. I’ve been
2019-06-25
As the debate intensifies around Russian ad buys in the US election, a fundamental aspect of Facebook’s platform has gone mostly overlooked. Facebook’s auction-based system rewards ads that draw engagement from users by making them cheaper, serving them
2019-06-25
Artificial Intelligence Is Ready for Business, Are Businesses Ready for AI? By Irving Wladawsky-Berger Sep 15, 2017 11:03 am ET AI is now seemingly everywhere. In the past few years, the necessary ingredients have come together to propel AI beyond the
2019-06-25
Keep reading ... words Trump's top advisers — Jared and Ivanka, General Kelly, and Gary Cohn among them — are mostly sympathetic to "Dreamers." There's no more Steve Bannon. And Stephen Miller's nationalistic voice is a lonely one inside the White House
2019-06-25
The report includes findings from a survey of 171 senior executives familiar with marketing ops, at B2B companies with 2018 revenues in excess of $250 million. The results of the survey are fairly startling, and reveal a series of challenges for mainstream
2019-06-24
