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Top 10 Advantages Of Facebook Marketing For Your Business - Inventiva

Top 10 Advantages Of Facebook Marketing For Your Business - Inventiva

As other social platforms evolve, does Facebook advertising no longer make sense? Think again if that’s the case. We explore the key differences between Facebook and other social media platforms and its advantages over other digital channels in this short

Why First-Party Data is The Future of Digital Marketing

Why First-Party Data is The Future of Digital Marketing

It seems that the era of third-party cookies is becoming a thing of the past.  Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020,

Deep learning pioneer Geoffrey Hinton receives prestigious Royal Medal from the Royal Society

Deep learning pioneer Geoffrey Hinton receives prestigious Royal Medal from the Royal Society

The University of Toronto’s Geoffrey Hinton has been honoured with the Royal Society’s prestigious Royal Medal for his pioneering work in deep learning – a field of artificial intelligence that mimics the way humans acquire certain types of

5 Elements Of Digital Marketing That You Must Consider - Business Review

5 Elements Of Digital Marketing That You Must Consider - Business Review

In this article, we have talked about five elements of digital marketing. So, do check them out and let us know your thoughts! Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with

3 Components of an Experience Maker | Why It Matters for Modern Businesses

3 Components of an Experience Maker | Why It Matters for Modern Businesses

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with

8 Ways to Improve Your Customer Service Security

8 Ways to Improve Your Customer Service Security

“I forgot my password. Please, help me. I have an urgent order — please!?!” Quite an innocent start that happens quite often in chats with your customer care agents, isn’t it? But that’s how undermining your customer service security may actually

How to Optimize Your Coworking Contact Page for Better Conversions

How to Optimize Your Coworking Contact Page for Better Conversions

If you’re running a coworking business, you know that your contact page is key to your website. After all, it’s the page where potential customers can get in touch with you to learn more about your space and perhaps even book a tour. In this sense, every

5 Steps To Build a Content Operations Workflow

5 Steps To Build a Content Operations Workflow

This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help you complete each step. Step 1: Audit your content formats Create a template with

Customer Happiness | 4 Tips to Measure What Truly Matters

Customer Happiness | 4 Tips to Measure What Truly Matters

Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t