Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t
2024-06-17
Do you want to limit access by IP address to your wp-login.php file in WordPress? The WordPress login page is often attacked by DDoS attacks and hackers to gain access to your website. Limiting access to specific IP addresses can effectively block such
2024-06-17
Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content
2024-06-16
5 Reasons Companies Are Going Headless Friday, August 19, 2022 Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important
2024-06-16
Permanently agile: Defining and driving digital transformation Around the world, companies are executing on digital transformation tactics without defining exactly how (or why) they want to transform their operations. They’re not transforming; they’re
2024-06-16
Instagram marketing opens up a new platform for businesses throughout the world, and effective marketing strategies increase the organization’s following. The social media platform offers access to customers on a global scale. Many businesses thrive on the
2024-06-15
Social media networks have made the news for all the wrong reasons this year. But LinkedIn is the exception, rolling out a steady stream of new features and avoiding controversy. The latest is a new collective for B2B marketers that just happens to work as
2024-06-15
Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO. These four areas
2024-06-15
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over here are PPC ads. But that’s a black-and-white view
2024-06-14
