Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships with plumbers and contractors, making
2024-08-16
It is widely acknowledged that Ada Lovelace,born in the 19th century,was the first computer programmer but her contributions and that of many other brilliant women in science and technology have been erased and attributed to men. Even today, diverse voices in
2024-08-15
Getting Out of Your Influence Comfort Zone Getting Out of Your Influence Comfort Zone Influencer Marketing , Winfluence Podcast / July 25, 2022 July 25, 2022 / 4 minutes of reading I just returned from a short vacation with my children, Grant and Katie. We
2024-08-14
What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of digital strategy professionals say customer centricity was a top priority prior
2024-08-13
One of the most significant tech developments in decades, artificial intelligence is getting ever closer to being a common feature in our day-to-day lives. Already being used to predict user behavior, we take a look at the possibilities of the future of AI
2024-08-12
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a service or even contribute to and be part of a cause. The journey can extend beyond
2024-08-11
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in common? As personas, they are fictional characters birthed by
2024-08-10
Want to know an easy way to speed up and improve the overall performance of your website? Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and
2024-08-09
Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing, and Advertising used liberally and interchangeably, not just in business
2024-08-08
