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How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy.  That sounds nice and all but here’s the truth: What many marketers are calling a “content marketing strategy” is merely a

Open source isn’t working for AI

Open source isn’t working for AI

Clearly, we need to do something about how we talk about open source and openness in general. It’s been clear since at least 2006 when I rightly got smacked down for calling out Google and Yahoo! for holding back on open source. As Tim O’Reilly wrote at

How the AI Industry Profits from Catastrophe

How the AI Industry Profits from Catastrophe

This story is part two of MIT Technology Review’s series on AI colonialism, the idea that artificial intelligence is creating a new colonial world order. It was supported by the MIT Knight Science Journalism Fellowship Program and the Pulitzer Center. You

Edge AI Applications Broaden Horizons for Innovations and Opportunities Across Industries

Edge AI Applications Broaden Horizons for Innovations and Opportunities Across Industries

SwissCognitive Guest Blogger: Sharmistha Bose – “Edge AI Applications Broaden Horizons for Innovations and Opportunities Across Industries” Today, businesses realize the fact that edge AI is crucial not only because it is revolutionizing industries but

What is the Digital Marketing funnel and how to create one

What is the Digital Marketing funnel and how to create one

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media.  After

The Inbound Marketing Funnel: How It Works

The Inbound Marketing Funnel: How It Works

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s walk through the components of the modern marketing flow and then take you

The Evolution of AI Emotion and Sentiment Analysis

The Evolution of AI Emotion and Sentiment Analysis

Artificial intelligence emotion and sentiment analysis has come a long way over the years and is on track to revolutionize the... Artificial intelligence emotion and sentiment analysis has come a long way over the years and is on track to revolutionize the

10 Reasons You Need A Long-Term Content Strategy

10 Reasons You Need A Long-Term Content Strategy

It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end up losing out. What do they lose? The power inherent in

Entity Analytics: How to Measure Your SEO Entity Performance

Entity Analytics: How to Measure Your SEO Entity Performance

Modern search engines and retrieval systems have shifted from keyword-based search to entity-based search. Therefore, as a result many information needs today involve searching for entities and understanding the relationships between them in order to obtain