Using Twitter for Campaigns like #GivingTuesday Buffer 1 Shares If you’ve been following the #TwitterSmarter chat for at least a year, you’ll know that every November, we dedicate a week to talking about Giving Tuesday. It’s the biggest day of the year
2023-03-06
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have discovered a new brand, product, or service in the past year via both word of mouth
2023-03-05
229 00:28:5619.95 MB What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social
2023-03-05
Refillable cleaning and soap company Blueland, in partnership with the Plastic Pollution Coalition, is asking the U.S. Environmental Protection Agency to take a closer look at a popular plastic substance in laundry and dish soaps, spurred by some studies
2023-03-05
Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google
2023-03-05
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.) For starters, there is (at
2023-03-04
If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated the trend toward self-enabled modern digital commerce. Manufacturers without a
2023-03-04
In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers on the hunt for a good bargain to offset the rising costs for necessities like food
2023-03-04
As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending on your areas of expertise, your target audiences could
2023-03-04
