In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup founders like to describe their businesses as “the Uber of [insert industry
2023-03-03
So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital Commerce 360 Top 100. Based on my experiences, I decided to focus on how
2023-03-03
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from
2023-03-03
In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the
2023-03-03
It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t care. This stark realization is one of the key drivers of why brands can no longer
2023-03-03
Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This month’s question hits especially hard going into the holiday season. Rakesh from
2023-03-02
Happy Monday—or as every retailer seems to be calling it right now, Early Black Friday Day... ;) Recently, I talked a prospect out of signing on to do a content strategy project with us. And no, it’s not the first time I’ve done that, either! But I’m
2023-03-02
How To Use Google Search Console To Improve Your SEO Traffic Posted on November 21, 2022 By John Doherty One of the cardinal rules of SEO (Search Engine Optimization) is that things change. The internet changes quickly. Competitors create content mirroring
2023-03-02
While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance. For the majority of folks, the holidays are for rest and relaxation as it’s the one time of
2023-03-02
