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Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect brands and creators for sponsored content. But a majority of the 17 creators who

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents.  Millennials tend to reject the quality over quantity mantra of their own upbringing

4 creative recruitment campaigns from brands

4 creative recruitment campaigns from brands

Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of senior executives. It’s not just a marketing-industry problem, either. In a survey of

In-Game Advertising Underused Due To Misperceptions: IAB

In-Game Advertising Underused Due To Misperceptions: IAB

Although 215 million Americans, or nearly two out of three, play video games and video games trail only TV and social media in terms of consumer time-spent per week, according to various industry studies. Still, only about 3% to 5% of ad budgets are

A Comprehensive Guide to Email Marketing Jobs

A Comprehensive Guide to Email Marketing Jobs

Anemail marketingteam is responsible for planning, executing, and measuringemail marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers. With a team

What long-form TikTok videos mean for brands' future social strategies

What long-form TikTok videos mean for brands' future social strategies

Hilton challenged the conventional brand approach to TikTok marketing with a 10-minute-long video that far exceeded the platform’s recommended video length of under 34 seconds and its advice to keep content “short and sweet.” The virality of the TikTok,

Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot's CMO [+ Announcing an Exciting Partnership]

Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot's CMO [+ Announcing an Exciting Partnership]

Oh no! We couldn't find anything like that. Try another search, and we'll give it our best shot. Load More Results Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot's CMO [+ Announcing an Exciting Partnership] November 16,

2023 will break all email records – here’s why - Only Influencers

2023 will break all email records – here’s why - Only Influencers

Anyone who follows me will know how unusual a post like this is for me, as I am generally reluctant to make predictions about the future for good reasons: they can come back to bite you. Just think back. How many predictions about 2020, made in 2019,

How to Create a Contact Info Widget in WordPress

How to Create a Contact Info Widget in WordPress

Do you want to create a WordPress widget with your contact information? Adding a contact info widget on your website will allow you to show your email address, phone number, address, and social media profiles. This will make it super easy for visitors to