The way a business handles its customer experience can make or break a company. Negative experiences can shape the reputation of a business, regardless of how good the product or service is. However, without taking a close and thorough look at the customer
2023-04-25
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and brands increase lead generation. Below is a list of the top five effective tools for
2023-04-24
Last week, Meta Platforms – the company formerly known as Facebook – announced that it was cutting its workforce by 13 percent – equating to a loss of 11,000 jobs. This, according to founder and CEO Mark Zuckerberg – is due to a combination of slowing
2023-04-24
Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3. VIP CONTRIBUTOR CEO and Social PR Consultant at The Buyer
2023-04-24
A whooping 78% of buyers are more likely to make a purchase after checking the social media of the brands or companies. With plenty of social media platforms, they can be gold mines for businesses of all scales to promote their products or services. However,
2023-04-24
A new study finds that 38% of U.S. advertisers are likely to end their current ad agency relationship within the next six months. The survey cited leadership changes and a perceived lack of strategy as the cause for the imminent breakups and was conducted by
2023-04-23
Generative AI models for businesses threaten to upend the world of content creation, with substantial impacts on marketing, software, design, entertainment, and interpersonal communications. These models are able to produce text and images: blog posts,
2023-04-23
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While the date of the cookie’s demise may have been postponed, ultimately its
2023-04-23
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication between agencies and clients, which limits creativity, impact and profit by
2023-04-23
