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Are UGC Creators the Next Evolution of Influencer Marketing?

Are UGC Creators the Next Evolution of Influencer Marketing?

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at , 7–9 Nov. in London. Virtual passes also available. Creating diverse, authentic content is no small task for

The 16 TikTok Stats Your Business Needs to Know in 2023

The 16 TikTok Stats Your Business Needs to Know in 2023

There’s no question that TikTok is a major trend, especially with young people. In fact, more than with many other networks, TikTok is making big tech CEOsin Silicon Valley lose sleep. This relatively young and fast-growing social networking platform

The Grumpy Designer Asks: Are You Tired?

The Grumpy Designer Asks: Are You Tired?

Before we get too far, let me state that this isn’t a “woe is me” post. I may be grumpy, but I also know how to count my blessings. And I’ve been fortunate in numerous ways. It’s just that… I’m tired. You see, after 25+ years in this industry,

'It's so liberating': The people quitting social media

'It's so liberating': The people quitting social media

BBC News 'It's so liberating': The people quitting social media Published Image source, Iain Macdonald Image caption, Gayle Macdonald says she now realises that there is "more to life" than posting on social media By Suzanne Bearne Business reporter When

12 Word Power Pointers for the Marketing Content Writer

12 Word Power Pointers for the Marketing Content Writer

If it’s “word power” you’re hoping to achieve,100 Ways to Improve Your Writing,by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff, you know the subject is near and dear to me. If I

Outdoor Drinkware Brands Join Forces to Drive Supply Chain Sustainability

Outdoor Drinkware Brands Join Forces to Drive Supply Chain Sustainability

This week, four outdoor drinkware brands — Klean Kanteen, MiiR, Stanley and YETI — announced a first-of-its-kind partnership to identify opportunities and actions that will reduce carbon emissions across their shared manufacturing supply chain. Deemed the

Reframing Influence: Introducing the B2B Creators Influence Framework

Reframing Influence: Introducing the B2B Creators Influence Framework

Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I don’t think it gets the credit or attention it deserves. It’s a booming

Engage Consumers From Click to Brick

Engage Consumers From Click to Brick

Engage Consumers From Click to Brick Break down the digital divide by connecting online and in-store experiences By Shock Torem, SVP and GM, Vestcom Media Solutions Hybrid shopping is the new norm, and consumers expect a seamless experience whether browsing

CommandBar for WordPress

CommandBar for WordPress

Let’s be honest. Navigating the WordPress dashboard can be a chore. It can take several clicks just to edit a post. Not to mention that if you have multiple plugins installed or work with a page builder, there are always new menus, tabs, and levels to work