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The 5 Factors That Make Customer-Referral Programs Fail

The 5 Factors That Make Customer-Referral Programs Fail

Referrals The 5 Factors That Make Customer-Referral Programs Fail All the referral program magic in the world won't help if your customers don't like your company enough to send their networks your way. Image credit: Shutterstock ---Shares May

How to Leverage Social Intent Data in Your Next Nurturing Campaign

How to Leverage Social Intent Data in Your Next Nurturing Campaign

As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line Make these quick adjustments and bring in more sales. Image credit: Portra Images | Getty Images Entrepreneur, Digital Nomad and Marketing Consultant ---Shares May 16, 2017 Small changes

What is Bounce Rate? (And How Can I Fix Mine?)

What is Bounce Rate? (And How Can I Fix Mine?)

Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website's analytics, it's part of

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google's John Mueller addressed the question of why they don't disclose most Google algorithm updates and changes in this mornings Google hangout not just once, but twice. He did so at the 8 minute mark and the 14:18 minute mark into the video. The short

Google expands fact checking effort to all searches worldwide

Google expands fact checking effort to all searches worldwide

Sign up for our daily recaps of the ever-changing search marketing landscape. Last October, Google launched support to highlight fact-checking articles within Google News in the US and UK. Now those articles will get special presentation as part of general

5 quick SEO wins for new clients

5 quick SEO wins for new clients

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the

5 Twitter Campaigns Your Business Can Learn From | Sprout Social

5 Twitter Campaigns Your Business Can Learn From | Sprout Social

5 Twitter Campaigns Your Business Can Learn From by Rachael Samuels on March 09, 2017 If you’re a brand, you want to create engaging experiences for your community. More importantly you want your audience to remember you next time they need your product or

The Future Of Native Advertising for Brands and Publishers

The Future Of Native Advertising for Brands and Publishers

Native Advertising The Future Of Native Advertising for Brands and Publishers Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms. Image credit: