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Artificial intelligence: how it’s transforming financial services today

Artificial intelligence: how it’s transforming financial services today

Artificial intelligence: how it’s transforming financial services today Feature 13 March 2017 As customers and employees demand better and faster ways to engage, organisations are turning to digital technology to help them transform, remain competitive and

Convert Email Subscribers With These 4 eCommerce Marketing Strategies - eCommerce Blog

Convert Email Subscribers With These 4 eCommerce Marketing Strategies - eCommerce Blog

Convert Email Subscribers With These 4 eCommerce Marketing Strategies Posted by Guest Writer There are 217 million digital shoppers in the U.S., and that number is expected to grow to 224 million by 2019. As the popularity of buying online increases, so does

Email Marketing Append: A Primer

Email Marketing Append: A Primer

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primer along with some tips. Appending is the act of having a third-party match new data

Using email to curate one-to-one relationships with customers

Using email to curate one-to-one relationships with customers

Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually

4 Ways To Tap Into Your Creative Genius

4 Ways To Tap Into Your Creative Genius

Creativity may be in more demand than ever. With the rapid rise of the internet economy, creatives have begun to make unique work opportunities for themselves. Online entrepreneurs are making things up as they go because the commerce and industry we

Viral Marketing Lessons From Online Gaming - The Social Media Monthly

Viral Marketing Lessons From Online Gaming - The Social Media Monthly

The advent of the digital era has opened up a whole range of new options for marketers. From the unfashionable (but still highly effective) email marketing through pay-per-click to social media and content marketing, professionals working in this area have

AI and Machine Learning in Online Marketing [PODCAST] | SEJ

AI and Machine Learning in Online Marketing [PODCAST] | SEJ

Artificial intelligence and machine learning have been highly predicted trends in marketing and SEO. But how are they changing the industry now? Read on to find out more about the influence of AI on the marketing world in this Search Engine Nerds

How to Seriously Rock Your Revenue With Seasonal SEO | SEJ

How to Seriously Rock Your Revenue With Seasonal SEO | SEJ

How To Seriously Rock Your Revenue With Seasonal SEO Does your SEO strategy account for seasonality? If not, then your business could be at a disadvantage. No matter your industry, seasonality impacts SEO projections, allocation of marketing costs, and other

10 Most Harmful Mobile SEO Mistakes You Need to Know | SEJ

10 Most Harmful Mobile SEO Mistakes You Need to Know | SEJ

From “ mobilegeddon ” in 2015 to  mobile-first indexing  in late 2016, Google has been delivering one consistent message: you need to be mobile-first. That means mobile SEO is more important than ever. Here are the top 10 mobile SEO mistakes you