After 40 years in the game, email still outperforms other channels with the highest ROI, at$44 per $1 spent. But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative
2018-09-26
Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message from a company or brand they trust. But before the consumer gets a chance to decide,
2018-09-26
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind. Email marketing automation
2018-09-26
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through
2018-09-26
Digital Marketing Think at least part of content-marketing success depends on luck? While you could be partially right, the most experienced industry experts rely on more than just good fortune — they possess just the right combination of big-picture vision
2018-09-26
Local SEO, and SEO in general, is a tough game. One minute you’re ranking number one with your Google My Business listing for your top keyword + city, the next minute, Google changes the number of listings they show in the local pack from seven to three and
2018-09-26
In order to be a digital marketing success, you must understand how to build your online presence. Why does that matter? Without a good presence, it’s difficult toprepare your prospects for a sales pitch. After putting hours of hard work into building an
2018-09-26
Getting Honest Feedback From Your Team Don't let anyone convince you otherwise -- achieving an open and (candidly) honest environment takes time. Image credit: Thomas Barwick | Getty Images June 6, 2017 Reader Resource Apply now to be an
2018-09-26
52 Local SEO Strategies for SMBs Bill Hartzer Search engine optimization for local businesses and SMBs is becoming more difficult and competitive. Local SEO best practices are continuously changing to keep up with new features that search engines add to how
2018-09-26
