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5 Questions to Improve Your Digital Marketing

5 Questions to Improve Your Digital Marketing

5 Questions to Improve Your Digital Marketing Are you using every available resource to make your digital marketing a success? Image credit: littlehenrabi | Getty Images ---Shares March 16, 2017 Every online company needs to use marketing

DARPA is funding projects that will try to open up AI’s black boxes

DARPA is funding projects that will try to open up AI’s black boxes

Intelligence agents and military operatives may come to rely heavily on machine learning to parse huge quantities of data, and to control a growing arsenal of autonomous systems. But the U.S. military wants to make sure that this doesn’t lead to blindly

Did artificial intelligence deny you credit?

Did artificial intelligence deny you credit?

People who apply for a loan from a bank or credit card company, and are turned down, are owed an explanation of why that happened. It’s a good idea – because it can help teach people how to repair their damaged credit – and it’s a federal law, the

Ecommerce and email: the perfect pairing - By Rohan Lock, Regional Director - APAC, dotmailer - Balance Internet

Ecommerce and email: the perfect pairing - By Rohan Lock, Regional Director - APAC, dotmailer - Balance Internet

When you look at the entire customer lifecycle, there’s only one marketing channel that connects all the touchpoints and that’s email. Email marketing automation is the enablement tool for developing one-to-one conversations with every customer, from the

Email showdown: Starbucks vs. Dunkin' Donuts

Email showdown: Starbucks vs. Dunkin' Donuts

It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of joe. Saying you like one brand over another can be as

9 ways dynamic content delivers for email marketers

9 ways dynamic content delivers for email marketers

9 ways dynamic content delivers for email marketers November 13, 2015 Jeff Slutz Share this Article Google+   It’s no secret that targeted, relevant content drives better results – and with dynamic content, tailoring your content for each subscriber has

Google linking online and offline worlds in new ad challenge

Google linking online and offline worlds in new ad challenge

A product called "Google Attribution" was unveiled at a marketing conference this month in San Francisco by the internet giant. Google has long been able to determine when users click on an ads and make a purchase, but linking online and offline habits takes

How to find winning content marketing ideas on Reddit - Go Fish Digital

How to find winning content marketing ideas on Reddit - Go Fish Digital

People have been getting together online to discuss common interests since the internet rolled out to just a couple thousand people in the late 80s. Forums, chat rooms, and message boards hosted these discussions into the 90s and early 2000s. But now that

6 types of negative SEO to watch out for

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely