Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that
2018-10-06
Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here’s taking a look at what experts think email marketing should be like and how you can follow it to the T! If a consumer has shared his
2018-10-06
Every industry or professional field has its own language, and the business world is no different — chock-full of buzz words that sound (and often are) unnecessarily pretentious. If you pick up the prescription pad at your doctor’s office, chances are
2018-10-06
Learn how to setup display remarketing to drive the best possible performance. You'll learn how to use and setup remarketing tags across your desktop and mobile sites. When people buy flights or research real estate online, they don’t just go to one
2018-10-06
Content curation. You’ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. How many time did it happen to get a topic idea and start writing on it immediately? And after you’ve hit
2018-10-06
Some niches are overrun with businesses using strategies that go against Google guidelines. You would be surprised to know how easy it is for those sneaky sites to hack SERPs and appear within the top positions in Google organic search results. It goes
2018-10-06
We all love games, right? Well, it’s time to play the SEO version of a game you’re probably tired of by now (10 concerts I’ve seen, one is a lie). In this game, I’ll list and outline 10 “hidden” ranking facts and the supporting data for them.
2018-10-06
While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. Such a large-scale site audit almost always requires a thorough site crawl (typically several crawls over the
2018-10-06
A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an organization that shines brightly for a short while… before fading away to nothing. As an e-commerce web shop
2018-10-06
