Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized
2018-10-06
Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable
2018-10-06
Last year, a factory in China replaced 90% of its workers with robots. In call centers across the world, AI voices are replacing human customer service agents. Eventually, taxi and Uber drivers could be replaced by self-driving cars. The displacement of
2018-10-06
THERE IS A NEED for fresh, serious thinking about how AI will reshape business. A three-part discussion series this spring aims to bring new voices to the conversation. Hosted at Oxford’s Saïd Business School, the sessions will consider AI and
2018-10-06
Summary: Whether you are a startup person or data science-minded executive in a larger organization what logic can you apply to spot the most compelling opportunities for AI in your organization. In 2014 Kevin Kelly, founder of Wired magazine and prolific
2018-10-05
A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators
2018-10-05
When I first started working with the Internet of Things (IoT) nearly 10 years ago I used to lead presentations with a “the world is changing, and it’s changing fast” mantra. Now, with the rise of new advanced technologies driven by artificial
2018-10-05
The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become. When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose
2018-10-05
How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then,
2018-10-05
