Powerful machine-learning methods have taken the tech world by storm in recent years, vastly improving voice and image recognition, machine translation, and many other things. Now these techniques are poised to upend countless other industries, including the
2018-11-05
Over the last 10 years, I’ve worked as a marketing director, a consultant, and the owner of a small consulting business. In that time I’ve hired a number of vendors for various projects, and I’ve also been the vendor for a number of companies as
2018-11-04
When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you
2018-11-04
SAN FRANCISCO — Before Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of ads on search engines. “It could be argued from the consumer point of
2018-11-04
Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and
2018-11-04
One day a few years ago, while talking to a journalist in her office, Harvard computer science professor Latanya Sweeney typed her name into Google’s search bar to pull up a study. As results filled in, the page also brought up an alarming advertisement:
2018-11-04
Zeroth is an accelerator program that is out to fix the lack of talent, and investment options, for artificial intelligence (AI) in Asia, and it has just opened applications for its second program which takes place in Tokyo, Japan, in late
2018-11-04
Take this test: Go to your inbox and select the last 10 emails you received from your favorite brands. How many have you actually interacted with? And if you put them side by side, do they all look the same? While email remains the digital marketing king
2018-11-03
Ken Brook is CEO of MetaX, an ad tech firm that recently launched “adchain,” a form of blockchain designed specifically for the digital advertising industry. In addition to providing a more thorough, encrypted record of digital advertising transactions,
2018-11-03
