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Why Website Audit Is Important: A Fresh Look At Your Website

Why Website Audit Is Important: A Fresh Look At Your Website

Your website is one of the most valuable online properties your business has! Have you taken the time to look at it and perform a thorough website audit recently? You might be surprised to learn that by doing so you can greatly improve your search engine

YouTube SEO: How to Optimize Videos for YouTube Search

YouTube SEO: How to Optimize Videos for YouTube Search

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in

Google Attribution: What search marketers need to know

Google Attribution: What search marketers need to know

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more

Google Updates Quality Rater Guidelines for YMYL & Offensive Results

Google Updates Quality Rater Guidelines for YMYL & Offensive Results

You are here: Home / Google / Google Updates Quality Rater Guidelines for YMYL & Offensive Results Google Updates Quality Rater Guidelines for YMYL & Offensive Results May 30, 2017 Google has made another update to the Google Quality Rater Guidelines, coming

Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature

Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature

Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of

4 Metrics to Track Impact of Content Marketing on Brand Awareness

4 Metrics to Track Impact of Content Marketing on Brand Awareness

Content Marketing Tools and Technology / Measurement and ROI / Productivity 4 Metrics to Track Impact of Content Marketing on Brand Awareness Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right

How to market your online business for free

How to market your online business for free

Four years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012 article was well overdue for an update. So here we present a brand new guide,

‘Explainable Artificial Intelligence’: Cracking open the black box of AI

‘Explainable Artificial Intelligence’: Cracking open the black box of AI

Researchers and enterprise want to build deep learning neural networks that can explain their actions to humans At a demonstration of Amazon Web Services' new artificial intelligence image recognition tool last week, the deep learning analysis calculated

25 Predictions for Content Marketing in 2022

25 Predictions for Content Marketing in 2022

Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered