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5 Steps to an effective Social Media Marketing Strategy

5 Steps to an effective Social Media Marketing Strategy

The social media landscape can be scary and confusing. You’re constantly told you need a strong social media presence – so you build a team of social media execs and community managers, and they start posting. You’re told consistency is key – so you

Online Fundraising: the Do’s and Don’ts for Your Nonprofit Marketing

Online Fundraising: the Do’s and Don’ts for Your Nonprofit Marketing

Fundraising is a core component of most nonprofits strategies. Usually fundraising events would happen in person in the form of an event or a shared moment. But with in real life meet ups not looking likely for the foreseeable future, how can you move your

7 Ways That Social Media is Affecting Us Positively

7 Ways That Social Media is Affecting Us Positively

Editor’s note: Two weeks ago, we published this excellent article by Dina Indelicato: Is Social Media Really an Existential Threat? There is a flip side though. And Varun Sharma presents it here. While you will be aware of most of the points put forward,

The Rules Of Blogging No One Ever Told You - And You Need To Know

The Rules Of Blogging No One Ever Told You - And You Need To Know

Are you dreaming of starting a blog? You probably have a picture in your mind how your life is going to look like as a blogger: Sitting at home or in a fancy Café with your laptop on your knees hacking away on your newest awe-inspiring blog post. Once

11 Ingredients for a Complete Social Media Marketing Strategy Plan

11 Ingredients for a Complete Social Media Marketing Strategy Plan

Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA PDCA Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company,

Avoid These B2B Tech Marketing Mistakes

Avoid These B2B Tech Marketing Mistakes

But not every B2B tech marketing effort works out well. If you’re struggling to market effectively, here are three things that may be going wrong. I’ve grouped these two things (market and message) together because they’re closely intertwined; without

Optimize Your Digital and Social Media Marketing for the New Normal

Optimize Your Digital and Social Media Marketing for the New Normal

Optimize Your Digital and Social Media Marketing for the New Normal Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake.  What use to be “normal” is now a

Grow Your Marketing Agency With These 7 Tips

Grow Your Marketing Agency With These 7 Tips

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or

10 Ways Meditation Improves Your Network Marketing Business

10 Ways Meditation Improves Your Network Marketing Business

Contact 10 Ways Meditation Improves Your Network Marketing Business True network marketing success lies in self-development. The more we help others achieve success, the more we benefit. Find out, 10 Ways Meditation Improves Your Network Marketing Business. I