You want more views and traffic to your blog, right? How do you attract more people to your site? Once you’ve stepped up your brand development, you can work on your social media! Understanding the benefits of social media marketing can help you gain more
2020-08-02
The social media landscape can be scary and confusing. You’re constantly told you need a strong social media presence – so you build a team of social media execs and community managers, and they start posting. You’re told consistency is key – so you
2020-08-01
Fundraising is a core component of most nonprofits strategies. Usually fundraising events would happen in person in the form of an event or a shared moment. But with in real life meet ups not looking likely for the foreseeable future, how can you move your
2020-08-01
Editor’s note: Two weeks ago, we published this excellent article by Dina Indelicato: Is Social Media Really an Existential Threat? There is a flip side though. And Varun Sharma presents it here. While you will be aware of most of the points put forward,
2020-08-01
Are you dreaming of starting a blog? You probably have a picture in your mind how your life is going to look like as a blogger: Sitting at home or in a fancy Café with your laptop on your knees hacking away on your newest awe-inspiring blog post. Once
2020-07-29
Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA PDCA Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company,
2020-07-29
But not every B2B tech marketing effort works out well. If you’re struggling to market effectively, here are three things that may be going wrong. I’ve grouped these two things (market and message) together because they’re closely intertwined; without
2020-07-29
Optimize Your Digital and Social Media Marketing for the New Normal Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a
2020-07-29
Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or
2020-07-26
