Social media is a proven way for companies to communicate and engage with their audience. But successful social media marketing for corporate communications is also very demanding. Companies have to produce a consistent stream of valuable content and
2020-08-09
This post is part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences that feel natural, relevant, and right on time. Customers behave differently during crises, and our data
2020-08-09
In the marketing world, many businesses focus on ROI (return on investment). However, when the business does not obtain the immediate monetary results it desires, the decision makers begin to pull away from social media marketing. This is especially true with
2020-08-09
When it comes to , you will want to make sure that you are putting a good amount of time and dedication into it. After all, your social media marketing is likely to make or break your business, and so, it’s important to get a handle on your There has been
2020-08-08
Today’s brands are investing heavily in social media marketing and advertising. In fact, eMarketer expects ad spending on social media platforms to increase 20.4% in 2020 to over $43 billion. Companies seem to think more is better when it comes to social
2020-08-07
For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn’t matter. I had no influence and my social media network was
2020-08-06
The COVID pandemic has shifted e-commerce in 2020, maybe more than any other time in history. Traditional retail sales have declined but e-commerce has seen a 129% year-over-year growth in U.S. and Canadian orders as of April 21st, with an impressive 146%
2020-08-05
There’s a global recession happening right now. Because of the novel coronavirus pandemic, companies all throughout the world are experiencing a significant decline in revenue forcing them to lay off employees and limit salaries. The crisis is universal.
2020-08-03
Law 5 Tips for Marketing Businesses Online on a Budget Are you looking for the best ways to market your business on a budget but don't know where to start? The internet is flooded with social media ads telling you to spend money in order to achieve your
2020-08-03
