A question I hear frequently is, ”Which social media site should I concentrate on?” My answer, “It depends.” It’s really not a simple question to answer. Before you make the decision, you have to do some internal investigation. Here are some
2020-08-22
In the past decade, social networks have actually been an interesting new frontier in advertising and marketing. It has a lot going for it as a marketing system: it’s cost-free, it’s audience-driven, it’s enjoyable, as well as it can be extremely
2020-08-20
If you’re overseeing your brand’s social media marketing strategy, chances are your to-do list is already looking pretty full. But that doesn’t mean that social listening shouldn’t be a priority for your team. When your customers and competitors are
2020-08-18
Last week, I participated in a panel discussion for Designhill. My fellow panelists were Michael Brenner, Pam Moore, and John Jantsch so you know it was a good one! At one point, we were talking about content and the notion that email is dead. We all
2020-08-17
How To Boost Twitter Engagement For Your Brand Share Tweet As one of the leading social media platforms today, Twitter is one of the ideal places to grow your audience, boost your brand’s visibility, and build a solid reputation online. To achieve all these
2020-08-15
Brands today have more data around their customers and their industry than ever before. This amount of data is a gold mine to understand who their audiences are and what these audiences are interested in. Working in social media marketing, I often preach the
2020-08-14
The following excerpt is from Ultimate Guide to by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order now from Amazon | Barnes & Noble | Apple Books. Social media marketing is
2020-08-14
Keeping up with all of the social media buzz that’s out there can feel a bit all consuming. If you aren’t careful you can actually spend too much time on your social media marketing efforts. Now I know some of you are thinking – but everyone is talking
2020-08-10
Social media is a proven way for companies to communicate and engage with their audience. But successful social media marketing for corporate communications is also very demanding. Companies have to produce a consistent stream of valuable content and
2020-08-09
