There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available
2018-10-23
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right
2018-10-22
We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the
2018-10-22
Would you be able to guess which social media network has been the busiest of them all in the last year? Yes, it’s Pinterest. Pinterest has definitely earned your consideration for your social media strategy. Previously it was tailored for housewives,
2018-10-22
In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with Google Lens; Instagram ups its Snapchat attack with new face filters; Facebook renews
2018-10-22
The massive uptick in mobile internet use, which surpassed desktop in 2016 . RIP Right Rail. Getting started is simple. Just make sure you have an AdWords account and a Google Merchant Center account . These will be your home bases. Below are four keys to
2018-10-21
Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration into the Assistant. The company announced this week at its developer
2018-10-21
The more things change, the more they stay the same. We are experiencing a period of unprecedented flux in the search industry. But dig deeper, and there are some elements that hold stubbornly true. Historically, search has been about Google and it has been
2018-10-20
Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad
2018-10-20
