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Google announces Assistant app-discovery channels, broad ranking factors

Google announces Assistant app-discovery channels, broad ranking factors

Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration into the Assistant. The company announced this week at its developer

4 Tips That Will Prepare You for the Future of Search & SEO

4 Tips That Will Prepare You for the Future of Search & SEO

The more things change, the more they stay the same. We are experiencing a period of unprecedented flux in the search industry. But dig deeper, and there are some elements that hold stubbornly true. Historically, search has been about Google and it has been

4 of the Most Effective PPC Ad Extensions

4 of the Most Effective PPC Ad Extensions

Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad

Using search and social to support TV advertising

Using search and social to support TV advertising

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social

5 strategies to improve your ad copy

5 strategies to improve your ad copy

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising

7 unannounced updates to Google My Business we've seen in 2017

7 unannounced updates to Google My Business we've seen in 2017

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this

International SEO: 5 ways to scale performance

International SEO: 5 ways to scale performance

The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent

Bad SEO Information: Too Easy to Find, Impossible to Escape - Search Engine Journal

Bad SEO Information: Too Easy to Find, Impossible to Escape - Search Engine Journal

We play in our closed Facebook groups, our message boards, our emails to each other. We laugh at the SEO advice being given by “some idiot” who doesn’t know what he is talking about. From articles that declare SEO is dead to large sites that still use

Does SEO Writing Scare the Life Out of You? This Will Calm Your Nerves

Does SEO Writing Scare the Life Out of You? This Will Calm Your Nerves

From the time we’re young, we’re told to choose one goal at a time and give it everything we have. Many of us follow this conventional wisdom, but what happens when the path to meet said goal is multifaceted? For example, to become a better athlete, one