Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use
2018-10-27
How to Vet An SEO Agency (and Prevent Failure) Finding the right SEO provider is important. It also can be a lot of hard work. This is why vetting SEO agencies is so important. You want to make sure your SEO agency is: Easy to work with. Going to
2018-10-27
As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never watched the updated Ad Rank explanation video by Hal Varian,
2018-10-26
Optimizing a small website with a small budget or on no budget can be tricky. But that’s no excuse for brushing off SEO completely. Organic search is a great source of high-quality traffic that keeps your lead and sales pipelines from drying up. Traffic
2018-10-26
Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care,
2018-10-26
Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every
2018-10-25
Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about holistic search, but no one’s doing it.” This always surprises me for three
2018-10-25
Convince and Convert: Social Media Consulting and Content Marketing Consulting by Andy Beohar HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some
2018-10-25
I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never
2018-10-25
