When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once
2018-10-29
In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose – they have a beginning, deepening action, a climactic moment,
2018-10-29
Pour en savoir plus : explications techniques du format AMP Qui peut utiliser AMP sur son site ? Tout le monde ! Vous n'avez rien à demander à personne, il suffit de mettre à disposition sur votre site une version AMP de chaque page, ou de certaines
2018-10-29
Do you know what question I get asked almost more than any other question? It’s this one: “How do I get more traffic?” People ask me this every single day. I’ve learned that most people think getting traffic is pretty much a pipe dream. They think
2018-10-28
As many people have had to move homes (for whatever reasons), sometimes websites also have to move their "home", which is their domain address. But when you transfer a website to a new domain you should also pay attention to something that has no counterpart
2018-10-28
Want your Shopify store to rank in Position 1 on Google? No matter the platform, the same SEO principles apply if you want your e-commerce store to be found in search results. With some simple tweaks and optimizations to your Shopify store, you can improve
2018-10-28
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use
2018-10-27
How to Vet An SEO Agency (and Prevent Failure) Finding the right SEO provider is important. It also can be a lot of hard work. This is why vetting SEO agencies is so important. You want to make sure your SEO agency is: Easy to work with. Going to
2018-10-27
As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never watched the updated Ad Rank explanation video by Hal Varian,
2018-10-26
