From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no single formula, no correct answer, no perfect approach, and the rules of the game are frequently changing. It’s hard to figure it out,
2018-11-18
The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook
2018-11-17
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These days, it’s common to see ranking and traffic changes on a daily or weekly basis — and when it comes to algorithms, Google
2018-11-17
It’s part of the struggle of running a business in the digital age. You come up with the perfect business name. You design business cards, start all of the official paperwork, and tell everyone about it. But when you go online to register the domain
2018-11-17
Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? Semantic SEO is the process of building more meaning into the words you use in your
2018-11-16
6 Tips to Maximise Your SEO Efforts with Guest Posting 6 Tips to Maximise Your SEO Efforts with Guest Posting Vaibhav S June 17, 2017 SEO No Comments In the present time, content marketing is one of the best ways to promote your business, especially with the
2018-11-16
In this week's 'Skim: Apple takes on Facebook's Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter's big redesign; all about why Yahoo's Tumblr takeover failed to realize its grand social media plans; Facebook plans paid
2018-11-15
We can all agree that the best websites are designed for both users and search engines, right? That means you never should sacrifice beauty over function, or vice versa. Check your website for the following six common mistakes to see if your beautiful
2018-11-15
Sign up for our daily recaps of the ever-changing search marketing landscape. SEO: The missing piece in brand protection Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's
2018-11-14
