SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a
2018-11-08
To expand your business, you’ll need more local visitors to your website. You’ll also need content if you expect those visitors to come from organic search. You can create content yourself, but that takes time. If you don’t want to make the necessary
2018-11-08
People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second
2018-11-08
Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the
2018-11-07
Get the most important digital marketing news each day. Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads Amy Gesenhues on June 7, 2017 at 4:00 pm More Here’s our recap of what happened in online marketing
2018-11-07
As SEOs, we’re obsessed with how Google’s algorithms work. Well, it turns out they work together. In a recent Webmaster Central Google Hangout John Mueller revealed that Google’s various algorithms share data. Mueller’s exact quote was: “With
2018-11-06
Every SEO has their own favorite strategies to implement. When interviewing candidates for an SEO position, it’s important to know whether their strategies align with yours. While you’ll never be in agreement 100% of the time, the interview should give
2018-11-06
8 DIY SEO Tips to Optimize Your Mobile Marketing Mobile SEO is the single most important marketing factor for the typical local business. Image credit: Ezra Bailey | Getty Images ---Shares June 6, 2017 Mobile online marketing is now synonymous
2018-11-06
As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in
2018-11-05
