Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and the $2.7 billion fine to go with it on Tuesday. A day or so later, I’d add ill-conceived and misguided to that list. The
2018-11-27
A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve
2018-11-26
As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising
2018-11-26
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of
2018-11-25
Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do on your website. Google Analytics is the single best tool to help you understand user behavior . Here
2018-11-24
When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for quickly, without having to search deep into your site? While site structure may not be a large factor when it comes to most
2018-11-24
Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into
2018-11-23
Sign up for our daily recaps of the ever-changing search marketing landscape. AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning
2018-11-23
SEO myths that will decrease your Google ranking Sensis / Wednesday, June 21, 2017 Search engine optimisation is highly technical and complex, and hard to get right. At the same time, it’s also not. When you really look at it, the logic behind SEO is
2018-11-23
