In this week's 'Skim: Apple takes on Facebook's Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter's big redesign; all about why Yahoo's Tumblr takeover failed to realize its grand social media plans; Facebook plans paid
2018-11-15
We can all agree that the best websites are designed for both users and search engines, right? That means you never should sacrifice beauty over function, or vice versa. Check your website for the following six common mistakes to see if your beautiful
2018-11-15
Sign up for our daily recaps of the ever-changing search marketing landscape. SEO: The missing piece in brand protection Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's
2018-11-14
Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is
2018-11-14
Sign up for our daily recaps of the ever-changing search marketing landscape. In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a
2018-11-14
“OK, Google, what’s the best sunscreen for my toddler?” Now imagine you had a website that sold sunscreen for toddlers, knew that someone was going to ask that question, and were prepared with an answer on your website to capture that customer. This
2018-11-12
The expectations of online customers have changed dramatically over the years. When the internet was in its infancy, no one knew what they wanted or what to expect. However, now customers have been online for a long time and they know what they want from a
2018-11-12
The Complete List of Google Penalties & How to Recover There’s a lot of misinformation FUD surrounding Google penalties. The most common one is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda aren’t actually penalties;
2018-11-11
Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased.
2018-11-11
