Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is
2018-11-14
Sign up for our daily recaps of the ever-changing search marketing landscape. In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a
2018-11-14
“OK, Google, what’s the best sunscreen for my toddler?” Now imagine you had a website that sold sunscreen for toddlers, knew that someone was going to ask that question, and were prepared with an answer on your website to capture that customer. This
2018-11-12
The expectations of online customers have changed dramatically over the years. When the internet was in its infancy, no one knew what they wanted or what to expect. However, now customers have been online for a long time and they know what they want from a
2018-11-12
The Complete List of Google Penalties & How to Recover There’s a lot of misinformation FUD surrounding Google penalties. The most common one is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda aren’t actually penalties;
2018-11-11
Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased.
2018-11-11
As the e-commerce industry continues to grow at a steady average rate of about 10 percent each year, competition to get sales and exposure increases. That’s where link building comes in. Link building is an effective way to gain more exposure and traffic
2018-11-10
As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if
2018-11-09
How to Build SEO Backlinks: A Beginner's Guide What Google wants to see is authoritative and relatable links talking about your site. ---Shares June 9, 2017 Many entrepreneurs, business owners and marketers can relate to the difficulty of growing a business.
2018-11-09
