Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into
2018-11-23
Sign up for our daily recaps of the ever-changing search marketing landscape. AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning
2018-11-23
SEO myths that will decrease your Google ranking Sensis / Wednesday, June 21, 2017 Search engine optimisation is highly technical and complex, and hard to get right. At the same time, it’s also not. When you really look at it, the logic behind SEO is
2018-11-23
How to Improve Your SEO and Social Media Presence March 14, 2017 Shares 136 You can be a blogger producing the best content in the world and never be found online. Or you might have a quality product, ethically sourced at the most affordable prices. But if
2018-11-23
Email Outreach Tips: +22 Link Building Email Templates June 25, 2017 Leave a Comment Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO). Outreach accounts for the majority
2018-11-22
Creating SEO reports for clients can be a daunting task. Every client or business has different goals. In many cases, your reports must be both elementary and robust – depending on who is receiving the report. But SEO reports are vital. You need to let
2018-11-22
A Complete Local SEO Checklist Local SEO has a lot in common with traditional SEO . However, in some ways, it’s completely different. One of the major differences between local SEO and “regular” SEO is how you target customers . For example, when doing
2018-11-21
Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I
2018-11-21
Sign up for our daily recaps of the ever-changing search marketing landscape. 5 must-do technical SEO audit items in 2017 As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in
2018-11-20
