At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great
2018-12-04
Search How Changes to the Way We Search Will Impact Businesses Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future. Group Director of Marketing
2018-12-04
You may have noticed over the past several weeks that Google’s search results are looking a little bit bare. Until very recently, if a blogger or site owner had connected their Google+ account to their website, a small thumbnail image (taken from their
2018-12-04
We want to help clear up that confusion by listing Google’s top free tools, as well as explaining the benefits they provide. Most importantly – they won’t cost you a single dime. Ready to learn how to use Google’s testing tools? Then let’s get right
2018-12-03
Want to improve your appearance in search results? Then you need to know how to implement schema markup. Schema provides the immediate benefit of enhancing the aesthetic of your search results and increasing your organic click-through rate. Getting started
2018-12-02
Want more view on your LinkedIn Profile? LinkedIn SEO may be your answer. Instead of soliciting people through LinkedIn, it’s easier to let them find you – through search engine optimization. That means when people search LinkedIn for “SEO
2018-12-02
Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…using only
2018-12-02
July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the
2018-12-01
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered
2018-12-01
