We want to help clear up that confusion by listing Google’s top free tools, as well as explaining the benefits they provide. Most importantly – they won’t cost you a single dime. Ready to learn how to use Google’s testing tools? Then let’s get right
2018-12-03
Want to improve your appearance in search results? Then you need to know how to implement schema markup. Schema provides the immediate benefit of enhancing the aesthetic of your search results and increasing your organic click-through rate. Getting started
2018-12-02
Want more view on your LinkedIn Profile? LinkedIn SEO may be your answer. Instead of soliciting people through LinkedIn, it’s easier to let them find you – through search engine optimization. That means when people search LinkedIn for “SEO
2018-12-02
Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…using only
2018-12-02
July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the
2018-12-01
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered
2018-12-01
I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and
2018-12-01
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be
2018-11-30
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a
2018-11-30
