Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…using only
2018-12-02
July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the
2018-12-01
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered
2018-12-01
I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and
2018-12-01
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be
2018-11-30
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a
2018-11-30
Today is Independence Day in the U.S. I’ve written before about the theme of independence and how it plays out in our lives today. Independence is more important to Americans than ever. Thirty-five percent of the U.S. workforce are now working as
2018-11-30
Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter to me and my business, am I showing up and showing up prominently? Average position has long been
2018-11-29
As with any major change that dramatically alters the user experience (), there are concerns about how people will react to it, and also what it’s going to inadvertently break. This article addresses the latter and explains what you can do about it. A lot
2018-11-29
