Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about
2018-12-13
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects
2018-12-12
Sign up for our daily recaps of the ever-changing search marketing landscape. Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them.
2018-12-12
Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink
2018-12-12
A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question” functionality has now arrived in Google Analytics and Google Analytics 360 globally. The aim is to make it much
2018-12-11
The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and
2018-12-10
Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn by doing it, screwing up and finding their own way. I always tell them to expect to make mistakes, and they always
2018-12-10
Sign up for our daily recaps of the ever-changing search marketing landscape. 9 SEO tips for better Google Image search results Before you start exploring voice search, make sure you've optimized your site images as fully as possible, suggests columnist
2018-12-09
Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote it’s brand is usually dramatically different from a hardware, SaaS or software startup. Mostly this
2018-12-09
