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7 features you'll only find in the new AdWords Next interface

7 features you'll only find in the new AdWords Next interface

Even though the new AdWords Next UI doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve gathered them here in one place. The new

8 major Google ranking signals in 2017

8 major Google ranking signals in 2017

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every

Key notes on optimizing for voice search: Conversation, content and context

Key notes on optimizing for voice search: Conversation, content and context

Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts for one out of every five Google mobile searches — and that number is expected to grow over time as digital assistants and smart home devices become more

AMP for Advanced SEOs: SMX Advanced insights

AMP for Advanced SEOs: SMX Advanced insights

At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great

How Changes to the Way We Search Will Impact Businesses

How Changes to the Way We Search Will Impact Businesses

Search How Changes to the Way We Search Will Impact Businesses Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future. Group Director of Marketing

Google Does Away With Authorship Photos! Is Authorship Still Necessary?

Google Does Away With Authorship Photos! Is Authorship Still Necessary?

You may have noticed over the past several weeks that Google’s search results are looking a little bit bare. Until very recently, if a blogger or site owner had connected their Google+ account to their website, a small thumbnail image (taken from their

How to Use Google's Free Testing Tools to Improve Your Site

How to Use Google's Free Testing Tools to Improve Your Site

We want to help clear up that confusion by listing Google’s top free tools, as well as explaining the benefits they provide. Most importantly – they won’t cost you a single dime. Ready to learn how to use Google’s testing tools? Then let’s get right

Enhance Your Search Results: How to Get Started With Schema Markup

Enhance Your Search Results: How to Get Started With Schema Markup

Want to improve your appearance in search results? Then you need to know how to implement schema markup. Schema provides the immediate benefit of enhancing the aesthetic of your search results and increasing your organic click-through rate. Getting started

LinkedIn SEO: How To Optimize Your Profile To Rank Higher

LinkedIn SEO: How To Optimize Your Profile To Rank Higher

Want more view on your LinkedIn Profile? LinkedIn SEO may be your answer. Instead of soliciting people through LinkedIn, it’s easier to let them find you – through search engine optimization. That means when people search LinkedIn for “SEO