As an SEO professional, you probably have a catalog of horror stories you could tell. Each business is unique, and every client that comes through your door is different than the one before. Most of the time, these clients have a genuine interest in
2018-12-15
Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. According to a recent study, nearly 70 percent
2018-12-15
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers at the 2017 eTail West Conference held earlier this
2018-12-15
Hillary Clinton's election loss can still be seen and felt across the country, just as if it were that same night in early November when millions were glued to their screens, witnessing a stunning moment of history in real time. Now, six months into a
2018-12-14
Can I let you in on a secret? You’re sitting on your most influential marketing force. No marketing campaign – paid or organic – can quite measure up to its power. I’m talking, of course, about your customers. They can be your greatest champion,
2018-12-14
This week's 'Skim: LinkedIn finally gets a native video feature, launches Lite version of its mobile app for emerging markets, also rolls out Windows 10 app to help you stay on top of notifications; Amazon launches an Instagramesque social shopping feed, and
2018-12-14
Are you looking for ways to drive revenue to your business? Meet today’s digital consumer: Kat. The web, social media, email, and other digital channels provide instant information at her fingertips. She came across your awesome posts on social media
2018-12-14
Americans spend over 2 hours on their phone per day. Apps take up the majority of this time. If you're not developing a new app you're losing out. Apps provide your company with a place to market directly to your customers and help you build your
2018-12-13
Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?"
2018-12-13
