As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a
2018-12-17
Sign up for our daily recaps of the ever-changing search marketing landscape. How to tell whether a site is adaptive or responsive Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares
2018-12-17
Sign up for our daily recaps of the ever-changing search marketing landscape. Hot on the heels of Google’s announcement that it has built a job search engine comes Hire, Google’s new recruiting management tool. Available to SMBs, Hire adds an
2018-12-16
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you
2018-12-16
Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet. Maybe in another few decades, along with flying cars. But the truth
2018-12-16
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: So, um, yeah, it seems like a lot of the in-depth research on TopSEOs is at least 3 to 4 years old. I give them some credit,
2018-12-16
Giveaway: SEMScoop Will Help You Manage Keywords and Improve SEO Learn more about how to analyze & control keywords in order to rank your website higher and improve SEO Have you ever heard the expression – “You want to hide something? Put it on the
2018-12-15
Being a medical coder doesn't mean you're proficient in business. Coders lean on and find pitching services difficult. They lack skills like sales and marketing despite being masterful at their work. The challenge is conveying your value. Typical clients
2018-12-15
Web optimization or search engine optimization (SEO) is the process of making adjustments to the content on your website to make it rank higher in search engine search result pages (SERP). Search engines use a number of factors to determine what content
2018-12-15
