Are you looking for ways to drive revenue to your business? Meet today’s digital consumer: Kat. The web, social media, email, and other digital channels provide instant information at her fingertips. She came across your awesome posts on social media
2018-12-14
Americans spend over 2 hours on their phone per day. Apps take up the majority of this time. If you're not developing a new app you're losing out. Apps provide your company with a place to market directly to your customers and help you build your
2018-12-13
Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?"
2018-12-13
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about
2018-12-13
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects
2018-12-12
Sign up for our daily recaps of the ever-changing search marketing landscape. Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them.
2018-12-12
Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink
2018-12-12
A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question” functionality has now arrived in Google Analytics and Google Analytics 360 globally. The aim is to make it much
2018-12-11
The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and
2018-12-10
