PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you
2018-12-16
Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet. Maybe in another few decades, along with flying cars. But the truth
2018-12-16
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: So, um, yeah, it seems like a lot of the in-depth research on TopSEOs is at least 3 to 4 years old. I give them some credit,
2018-12-16
Giveaway: SEMScoop Will Help You Manage Keywords and Improve SEO Learn more about how to analyze & control keywords in order to rank your website higher and improve SEO Have you ever heard the expression – “You want to hide something? Put it on the
2018-12-15
Being a medical coder doesn't mean you're proficient in business. Coders lean on and find pitching services difficult. They lack skills like sales and marketing despite being masterful at their work. The challenge is conveying your value. Typical clients
2018-12-15
Web optimization or search engine optimization (SEO) is the process of making adjustments to the content on your website to make it rank higher in search engine search result pages (SERP). Search engines use a number of factors to determine what content
2018-12-15
As an SEO professional, you probably have a catalog of horror stories you could tell. Each business is unique, and every client that comes through your door is different than the one before. Most of the time, these clients have a genuine interest in
2018-12-15
Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. According to a recent study, nearly 70 percent
2018-12-15
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers at the 2017 eTail West Conference held earlier this
2018-12-15
