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Apple Search Ads: Still tapping after 6 months of testing

Apple Search Ads: Still tapping after 6 months of testing

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand and Australia). After its initial, US-only launch in October 2016, I was really excited to finally get to test out this

What Is Edge SEO & Why You Should Adopt It

What Is Edge SEO & Why You Should Adopt It

What Is Edge SEO & Why You Should Adopt It VIP CONTRIBUTOR Dan Taylor SEO Account Director at SALT.agency Bio 1 min ago A lot of exciting things are going on in SEO at the moment. We’re starting to see another paradigm shift in SEO, the last major one being

9 Ethical Ways to Bury Your Competitor’s SEO

9 Ethical Ways to Bury Your Competitor’s SEO

The SEO landscape looks a lot different today than it did ten years ago. When I started doing SEO, the Internet was a much different place. The rules we have in place now didn’t exist back then. It was common to practice . Today, we call this

4 Tips when Hiring an SEO Freelancer

4 Tips when Hiring an SEO Freelancer

SEO can be a tricky subject to master. While you can take the time to learn all about SEO yourself, as a business owner you might not have enough time to take yourself from a beginner to an expert. After all, your business can’t wait for you to become an

3 Ways a Solid Social Media Program Can Increase SEO Rank in 2017

3 Ways a Solid Social Media Program Can Increase SEO Rank in 2017

There has been a ton of back and forth about how social media marketing impacts SEO and whether social profiles and posts can positively affect organic search rankings and visibility. Despite Matt Cutt’s famous 2014 video, in which Google’s former

Want Your Executive to Invest More in Social Media? Follow This Advice

Want Your Executive to Invest More in Social Media? Follow This Advice

“Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. And I wish more managers would ask their CMO to spend 15 minutes with them. It’s really simple

Twitter SEO: Ninja tricks for reputation repair

Twitter SEO: Ninja tricks for reputation repair

Sign up for our daily recaps of the ever-changing search marketing landscape. Twitter SEO: Ninja tricks for reputation repair If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris

Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic

Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic

Most people new to SEO are looking for a silver bullet — that one magical tactic that solves all of their problems. The bad news is that it doesn’t exist. The good news is that there are many tactics that, while not magical, are relatively simple to

Make Network Marketing Work - There is Always Another Way

Make Network Marketing Work - There is Always Another Way

A friend invited me to speak at a network marketing event he organized recently. I usually turn him down, but I accepted this time. I don’t know why. Anyway, this is the message I intended to deliver about how I make network marketing work. I say