Everyone agrees reviews are good for business, but many business owners and marketers still view them with resentment. It’s understandable. Keeping your profiles up to date and respond to customer reviews – whether they’re positive or negative – is a
2018-12-29
Keyword research is underrated. Many SEOs have gotten the idea that keyword research just doesn’t hold the value it once did, especially in today’s environment of voice search, extreme long-tail phrases and so on. However, this couldn’t be further from
2018-12-29
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said,
2018-12-29
New year, new deals... well, almost. The thing is, we're still hung up on a handful of bargains on apps in the Mashable Shop from the past 12 months — so much so that we're offering them once again for an additional 19% off their sale prices, provided you
2018-12-28
In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Each of these three pieces of the tripod is equally important in order to have a successful business, and each one collects an
2018-12-28
Sign up for our daily recaps of the ever-changing search marketing landscape. Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from
2018-12-28
E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today. Evergreen content is basically a piece of content that doesn’t rely on current trends to
2018-12-28
Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s Ask an SEO question is from Christopher
2018-12-27
The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options
2018-12-27
