One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example, you may be advertising for a company that has franchises throughout the country (such as a Macy’s or REI) or a branch of
2018-12-22
With more than one billion users—or nearly one-third of all internet users—YouTube is a cultural (and marketing) force to be reckoned with. Each day YouTubers watch a billion hours of video. And it’s not just cat videos getting all the attention.
2018-12-22
Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on
2018-12-21
As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency
2018-12-21
Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this
2018-12-21
Sign up for our daily recaps of the ever-changing search marketing landscape. Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However,
2018-12-20
In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s
2018-12-20
Want to use a Facebook group for business? Wondering how to promote your products and services in Facebook groups? Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and
2018-12-20
Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team -- or LatAm -- to
2018-12-20
