Marketing your brand around the internet has never been more accessible thanks to the different outlets that your company is now afforded. The two most popular styles of digital marketing are SEO and social media, and we are going to discuss how to get the
2019-01-04
With our first snowfall behind us and Christmas carols blasting in the stores, businesses are beginning to sense the end of 2018 and are eagerly planning for the coming sales year. The start of a new year is a clean state—a chance to rethink budgets and
2019-01-04
When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5
2019-01-04
I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy another site’s link profile. I found it useful to look at how industries linked, of
2019-01-03
It’s one thing to haphazardly throw some words together and call it a blog. It’s quite another to create content that has real SEO value for your company and is also received well by your target audience. Each additional layer you add to your content can
2019-01-03
While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people
2019-01-02
SEO Is More Than a Numbers Game. The Real Goal Is Engagement. Algorithms change, but quality content that engages your audience is always be a winning strategy. Image credit: Gilaxia | Getty Images August 14, 2017 Free Webinar | August
2019-01-02
Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I
2019-01-02
As you've probably noticed in recent days, iPhone rumor season has hit fever pitch. The conventional wisdom is that there will be three iPhones this year instead of the traditional two. The "iPhone 7S" and "iPhone 7S Plus" would be the traditional "S phone"
2019-01-01
