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5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets 5 Tips for Managing Digital Assets No matter the size and focus of your business, it is likely that your digital assets are becoming an increasingly core part of your business infrastructure. In the US today, a full 64% of

'Rainbow Fentanyl' Just The Latest Halloween Hoax

'Rainbow Fentanyl' Just The Latest Halloween Hoax

Every year around the middle of October, reporters start contacting me wanting to talk about rumors of contaminated Halloween treats. That’s because I track media coverage of reported incidents of trick-or-treaters receiving razor blades in apples or pins

Information Retrieval: An Introduction For SEOs

Information Retrieval: An Introduction For SEOs

When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover and crawl URLs that it has access to (the volume and breadth depending on

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team How To Create A Powerful Sales Team The sales team is the lifeblood of any company, as it is a challenge to generate revenue and grow the business without it. The team must have experts in the field and a deep understanding

What is a content audit?

What is a content audit?

How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or do you have no idea? Then it’s time for a content audit. A content audit is

7 tips to turn Google's Search Essentials into strategy

7 tips to turn Google's Search Essentials into strategy

What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful . So what will give you the best chance of performing well as Google continues to refine and improve its ranking

How these Small Businesses are Intentionally Staying Small

How these Small Businesses are Intentionally Staying Small

Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends. Small businesses are small for a reason – they often have a limited budget and resources, and usually

You can't grow as a marketer without curiosity – here’s why

You can't grow as a marketer without curiosity – here’s why

Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022.  This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains

Outsource Search Engine Optimization: 18 Reasons Why

Outsource Search Engine Optimization: 18 Reasons Why

We have already seen several reasons why startups should outsource their digital marketing needs. Today, we want to show you why this is also true for Search Engine Optimization. In terms of SEO, you have 2 options and these can be either doing it in-house