As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all
2023-02-20
In the past decade, the wave of digital disruption transformed social media into a viral marketing platform for business. How we connect and react to different social platforms and social communities
2023-02-20
Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and
2023-02-19
When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in
2023-02-17
When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly consuming content; we were posting it too. You could fill up an entire afternoon
2023-02-15
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations
2023-02-15
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different
2023-02-15
Welcome to Behind the Logo, a series that unpacks the history and design decisions behind some of the world’s most recognized logos. After you learn a thing or two, use Shopify's free logo maker to create something iconic of your own. Instagram*, an app
2023-02-10
