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How to Create Content that Works

As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high quality. But this does not a....
  • Content Marketing
  • Digital Marketing
  • Search Engine Marketing
  • SEO
01 Mar 17 by Chris Jenkin

How Important is Keyword Strategy to Your Digital Marketing Campaign?

Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change that ....
  • Content Marketing
  • Digital Marketing
  • SEO
23 Feb 17 by Chris Jenkin

3 Important SEO Tips for 2017

As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This is essentially the reason why SEO is such....
  • Digital Marketing
  • SEO
01 Feb 17 by Chris Jenkin

How You Can Get Blog Subscribers

Every blog and website owner knows how important it is to grow your blog. This is why they are constantly looking for ways they can get new people to discover their website, how to convert these new visitors into subscribers, and how to make the ....
  • Content Marketing
  • Digital Marketing
  • Search Engine Marketing
16 Dec 16 by Chris Jenkin

5 Ways to Use Emotional Intelligence in Your Marketing

As a marketer, you have to make sure that the campaigns you launch are hitting your audience. This is how you can measure how effective your campaigns are and whether or not you should be using these campaigns again in future projects. But in the....
  • Content Marketing
  • Digital Marketing
03 Nov 16 by Chris Jenkin

5 Signs Your Website Needs a Makeover

From time to time, it's important to give things a fresh, new look. No matter what it is, it's important to keep things updated so that it stays in tune with the current trends. This same principle can be applied to websites, especially since the....
  • Digital Marketing
  • gotcha! Products
28 Oct 16 by Chris Jenkin

Tips for Successful Content Marketing

It's been said many times — content is king — and it’s true, but there are still some business owners who don't give importance to the exciting opportunities being provided by content marketing. When it comes to developing a content marketing ....
  • Content Marketing
  • Digital Marketing
19 Oct 16 by Chris Jenkin

5 Ways to Increase Customer Loyalty

Every business owner knows how  important it is to build trust and customer loyalty. The reason behind this is that without customer loyalty, you won't be able to succeed in your business. It is so hard to earn the trust of your customers but you....
  • Digital Marketing
29 Sep 16 by Chris Jenkin

The 4 Keys to Successful Branding

Often described as a sign, logo, or name, branding identifies the product or services you sell. Branding your company isn’t as simple as creating a logo, purchasing promotional products, or keeping things afloat on
  • Digital Marketing
15 Sep 16 by Chris Jenkin

7 Digital Marketing Secrets to Boost Website Traffic

Having a website to promote your business can be a big help. In most cases, the website serves as the very thing that leads customers to discover a
  • Mobile Marketing
07 Sep 16 by Chris Jenkin

5 Things That Will Boost Your Local SEO

Having your website perform well in the results page of a search can play a vital role on the success of your business. This is why there are a number ....
  • All
29 Jul 16 by Chris Jenkin

14 Summertime Digital Marketing Ideas

Written by Catherine Marsden With days getting longer, kids home from school, and the backyard grill calling your name, it’s easy to give digital ....
  • Mobile Marketing
15 Jul 16 by Chris Jenkin

5 Summertime Marketing Ideas

Summer is the perfect time of year to launch a campaign that drives new customers and increases brand loyalty. Get inspired by the following 5 summerti....
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  • Content Marketing
08 Jul 16 by Chris Jenkin

Social Media Marketing : Secrets and Lies

While many businesses already understand the importance of having a social media strategy, others might argue that social media marketing is a trend without any real return on investment. There's a little bit of truth to both. Take a look at the ....
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  • Mobile Marketing
03 Jun 16 by Chris Jenkin

Mobile Only Checklist: What Does Your Business Need?

There's no denying the fact that people use their smartphones so much that they rely on it for the things they need. But apart from individuals, business owners swear that mobile phones have greatly impacted how they conduct their
  • Mobile Marketing
27 May 16 by Chris Jenkin

Top 5 Facebook Business Page Mistakes

There's no doubt that Facebook plays a huge importance for businesses trying to reach their customers. Considering there is 1.65 billion monthly active users on
  • All
  • Mobile Marketing
26 May 16 by Chris Jenkin

10 Daily Marketing Ideas

The show must go on. Even if business isn't booming, these 10 daily marketing ideas will keep things moving, while business is in a slump. 1. Pass out business cards- Business cards are practically non-existent anymore, and peop....
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13 May 16 by Chris Jenkin

Mobile-Friendly vs. Mobile-Optimized Websites

There's a lot of questions about the differences between mobile-friendly vs mobile-optimization vs responsive design for websites. These questions include: What is a mobile-friendly website? What is mobile-optimization? What is responsive design....
  • All
  • Digital Marketing
06 May 16 by Chris Jenkin

Improve Your SEO Now With 5 Easy Tips

While it’s always wise to hire a SEO professional for guidance in improving search engine rank, you can improve your SEO now with 5 easy tips (and sav....
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  • Content Marketing
29 Apr 16 by Chris Jenkin

Email Etiquette

Let’s get back to the basics. In a world where keyboards have replaced the mighty pen, there’s still a place for email etiquette. Before you shoot off thousands of emails to your contacts or subscriber list, make sure you’re respecting their time....
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  • Mobile Marketing
22 Apr 16 by Chris Jenkin

Facebook Live and the End of Television

An anchor sits at a desk on the floor of the New York Stock Exchange, talking with guests about the future of Facebook. The cameras pan and switch between shots, broadcasting in an eye-pleasing wide frame. It would be easy to mistake the broadc....
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15 Apr 16 by Chris Jenkin

Red Flag Tips for Avoiding Shady SEO Providers

There’s shady people all over the world. That doesn’t mean you necessarily want to do business with them. While it’s normal for businesses to operate with the bottom dollar in mind, some will go to great extents to protect themselves at your expe....
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29 Mar 16 by Chris Jenkin

2016 Web Design Trends

The following 2016 web design trends will keep you informed of what to expect in the ever-changing tech industry. Author credit:
  • All
11 Mar 16 by Chris Jenkin

Why Fresh Content Matters

Many web page owners wonder what the purpose of fresh content is. Fresh can mean a few different things, from a new way of thinking, to something just produced. “Fresh content” is really a combination of both. Here’s a look at what creating fresh....
  • All
  • Mobile Marketing
04 Mar 16 by Chris Jenkin

Marketing Tips for the New Facebook Emojis

Macy's is my shop. I consistently go in it and find so many amazing deals on the clearance holder. All you have to do is routinely che....
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26 Feb 16 by Chris Jenkin

9 Reasons Why You Should Love Local Businesses

The following list of why you should love local businesses serves as a reminder that the little shop down the street, might need a little TLC. You don’t know what....
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12 Feb 16 by Chris Jenkin

7 Reasons Why Your Website Needs to Be Mobile Friendly Now

The internet has largely contributed to how we do things. And because of this, its usage has also vastly changed over time. The technologies used a few years ago may no longer be as useful as they are today. Moreover, the media people use to acce....
  • Mobile Marketing
07 Feb 16 by Chris Jenkin

gotcha! Systems Engineer Bhaskarjyoti Roy Publishes Book

Our very own Systems Engineer, Bhaskarjyoti Roy (we call him Roy), has published his first book on Amazon, entitled “Mastering CentOS 7 Linux Server.” Roy is an expert in the field, and it’s important that he’s also a teacher. Here at gotcha!, we....
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  • Mobile Marketing
05 Feb 16 by Chris Jenkin

How to Deal with a Bad Yelp Review

If a customer rant has you Googling how to deal with a bad Yelp review, you're in the right place. Save face with our tips!

5 Tips for Dealing with a Bad Yelp ....

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02 Feb 16 by Chris Jenkin

How Your Business Can Make the Most Out of Facebook

Facebook activity has increased regularly, to the point where people use it just about every day. At the end of 2015, Facebook had over 1.5 billion monthly users.....
  • All
  • Content Marketing
22 Jan 16 by Chris Jenkin

How to Keep Mobile Shoppers Loyal

This song has a part of the best lyrics of the album several of the best vocals pretty. In it Mariah is there to
  • All
08 Jan 16 by Chris Jenkin

How to Make an Unforgettable First Impression

Your first meeting is really the only chance you've got to sell your brand, your product, and most importantly-yourself, to prospective clients, employers, and people. Are you making an unforgettable first....
  • All
23 Dec 15 by Chris Jenkin

3 Things You Need to Do to Drive Holiday Sales in the Digital Marketplace

So here far,
  • Mobile Marketing
  • Uncategorized
08 Dec 15 by Chris Jenkin

Holiday Digital Marketing Ideas

Most towns have approximately a single consignment online store. Such places aren't bad to 72-10 11s....
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  • Mobile Marketing
01 Dec 15 by Chris Jenkin

Digital Marketing Superstitions

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13 Nov 15 by Chris Jenkin

5 Scary Website Mistakes

Are your visitors boo-ing your website? If you're making any of the following 5 scary website mistakes, they might be outta there like a bat out of hell. Happy Halloween from the gotcha! Mobile Solutions Team We decided to share these tips from....
  • Mobile Marketing
29 Oct 15 by Chris Jenkin

5 Signs You Need to Fire Your Web Development Company

Is it fine time you fired your web development company? Sure nobody likes to be the bad guy (but somebody has to). Especially if the web development company you entrusted with your website is guilty of this: They Don't Know Jack 
  • Mobile Marketing
23 Oct 15 by Chris Jenkin

7 Web Development Trends You Should Consider

Author Credit Chris Winn. Chris Winn is a Senior Web Engineer at Creative Market. Creative Market is a platform for handcrafted, mousemade design content f....
  • All
16 Oct 15 by Chris Jenkin

Social Media Tips for Your Digital Marketing Strategy

Special thanks to Sean Smith at Sprout Social for reaching out and sharing their blog post for our readers. It's Friday and I didn'....
  • All
  • Digital Marketing
  • Local SEO
09 Oct 15 by Chris Jenkin

Digital Marketing Myths

Author Credit: Scott Rayden If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet o....
  • All
  • Mobile Marketing
02 Oct 15 by Chris Jenkin

How to Get Up Early and Get Work Done

Is your work productivity under par? The following simple steps will help you get organized, inspired, and motivated to start each and every work day with a "can do" attitude. Except for Mondays. (Mondays you're on your own...) 1. Get enough sle....
  • All
  • Mobile Marketing
18 Sep 15 by Chris Jenkin

4 New Ways to Trump Your Sales Competition

The following 4 new ways to trump your competition will give you all the edge you need to entice your prospects to close the sale, and ....
  • All
  • Content Marketing
11 Sep 15 by Chris Jenkin

Stop Writing New Blog Posts (No Really! This Might Work)

There's just something about Fridays. Much like Spring Fever or the end of the school year, Fridays hold promise for fun times ahead. The folks at Buffer App must be Friday Fans as well, because according to their latest experiment, recycling old....
  • All
  • Mobile Marketing
04 Sep 15 by Chris Jenkin

80 Digital Marketing Quotes

The following 80 digital marketing motivational quot....
  • Mobile Marketing
01 Sep 15 by Chris Jenkin

Top 5 Digital Marketing Mistakes That Startups Make

Entrepreneurs often make mishaps that can greatly hinder their company's growth. Avoid the following top 5 digital marketing mistakes if you want your strategy (and business) to be a success. 1. Misunderstanding Your Audience- A common mistake, ....
  • All
28 Aug 15 by Chris Jenkin

Understanding Google’s Three Listing Snack Pack

While many of us were trying to make sense of Google’s recently announced restructuring, Google once again shook up the world of search. Google scaled back the amount of real estate it provides for featured search results by
  • All
  • Mobile Marketing
  • SEO
24 Aug 15 by Chris Jenkin

4 Local SEO Stats Every Online Marketer Needs to Know

Author: Jayson DeMers

If you own a local business, you already know how important it is to rank in local search results. Now that the internet has become the 

  • All
  • Mobile Marketing
14 Aug 15 by Chris Jenkin

Google Creates Alphabet- A New Parent Company

No one believes in defying convention more than Larry Page. When Google (

  • All
  • Mobile Marketing
14 Aug 15 by Chris Jenkin

Instagram and the Teenage Attraction

According to Mark Hoezel over at Business Insider, teenagers are more fascinated and active on Instagram, than a....
  • All
03 Aug 15 by Chris Jenkin

8 Annoying Website Trends to Avoid

Do you want to keep your website fresh? The following 8 trends have become passe. According to the
  • All
  • Mobile Marketing
24 Jul 15 by Chris Jenkin

7 Techniques to Increase Facebook Likes

Here's the deal: You don't have to buy your friends. The following 7 techniques to increase Facebook likes will help you grow your audience on the most widely used
  • Mobile Marketing
14 Jul 15 by Chris Jenkin

Top 5 Reasons People Link to Websites

When other websites link to you because they LIKE you, search engines notice. If a third-party ....
  • All
  • Mobile Marketing
09 Jul 15 by Chris Jenkin

How to Write Blogs that Rank in Search

After reading Neil Patel's tips on how to write blogs that rank in sea....
  • All
  • Content Marketing
  • Mobile Marketing
02 Jul 15 by Chris Jenkin

How Local Search Results Work

Are you curious how local search results work? There are over 3.5 billion online searches conducted every day. Whether people are looking for general information about a company or person, researching a topic, or finding products or services, it....
  • All
  • Mobile Marketing
26 Jun 15 by Chris Jenkin

How to Make Your Blog a Local Destination

Since the Pigeon Update‘s shift toward more “traditional web ranking factors” in determining local search rankings, website content has become more important than ever ....
  • All
  • Mobile Marketing
22 Jun 15 by Chris Jenkin

Why You Need Web Hosting and Maintenance

To have a chance in today’s competitive marketplace, your company must have a good website. So, what IS a good website? For your website to remain relevant, you have to stay on top of updating your information and content. This is called website ....
  • All
19 Jun 15 by Chris Jenkin

Shop Now: Pinterest and Instagram Buy Button

Last week welcomed two new key players to the product advertising space: Instagram and Pinterest, and their handy buy button.
Instagram significantly upgraded their advertising capabi....
  • All
  • Mobile Marketing
12 Jun 15 by Chris Jenkin

Top 5 Marketing Mistakes

Anyone who has ever tried to start a business quickly realizes that marketing is one of the earliest and most critical elements you will encounter. Successful marketing addresses all of the things that get a business off and running. How will peo....
  • All
  • Content Marketing
09 Jun 15 by Chris Jenkin

How to Grow Your Organic Traffic

Are you wondering how to grow your organic traffic? Well, how good is your website? If your purpose is exposure, the quality of your website is measured in terms of both visitors and conversions. While a high number of people visiting your websit....
  • All
  • Content Marketing
05 Jun 15 by Chris Jenkin

Words Have Power- Why You Need a Blog

Are you all blogged out wondering why you need a blog? Sure it's just one more thing to add to your plate. If you have the website, the storefront, and the online social presence, you might say something like, "How much more do I "really need" to....
  • All
  • Content Marketing
  • Mobile Marketing
29 May 15 by Chris Jenkin

Fresh Content Marketing Trends

Content marketing trends are always changing. Some of the latest trends in content marketing reflect the ever-growing diversity of social media. Whether it’s a podcast, video, or webinar, people are using all sorts of channels to bring their
  • All
  • Content Marketing
19 May 15 by Chris Jenkin

3 Local SEO Optimization Tips

The following 3 local SEO optimization tips will help you business rank higher in local search results. Chances are good you might have heard each of these before. Although the tips are pretty simple, many businesses continue to carry on every da....
  • All
12 May 15 by Chris Jenkin

gotcha! Mobile Solutions: 2015 Fastest Growing Supplier

Through leadership and the strength of team-building, gotcha! Mobile Solutions has officially been named the
  • All
  • Mobile Marketing
08 May 15 by Chris Jenkin

Boosting Company Morale with Gamification Apps

Does your company need a good swift kick in the…ahem…? How about boosting company morale with a gamification app? Chances are your team has their smart phones tucked away in their pocket, purse, or beside their desktop. Maybe a little daily spin ....
  • All
  • Mobile Marketing
04 May 15 by Chris Jenkin

Why You Need a Social Media Calendar

Perhaps you're wondering whether or not you need a social media calendar. After all, does anybody really "like" planning and organizing posts? I certainly don't. But I also know how busy I am. And sometimes that business gets in the way of implem....
  • All
  • Mobile Marketing
27 Apr 15 by Chris Jenkin

Google Mobile-Friendly Algorithm Update- The Time is Now

The time has come for the Google mobile friendly algorithm update. We have warned our clients with hopes they would be pre....
  • All
  • Content Marketing
21 Apr 15 by Chris Jenkin

How to Optimize Your Site with Categories and Keywords

Understanding how to optimize a website with keywords and categories is key in ....
  • All
  • Content Marketing
  • Digital Marketing
  • Local SEO
17 Apr 15 by Chris Jenkin

Bon Voyage to Google’s Old Maps

Let bygones be bygones...it's time to bid farewell to Google's old maps. Here's a tid bit of informat....
  • All
  • Mobile Marketing
15 Apr 15 by Chris Jenkin

How to Create Content that Gets Shared or Stolen

If you're going to spend time writing content (which you should be) you should be focused on creating content that gets shared or stolen. ....
  • All
  • Mobile Marketing
08 Apr 15 by Chris Jenkin

Why Your Email Ends Up in the Trash

  Do your marketing emails end up in the trash? Let’s face it. Nobody likes to be dissed. Whether you’re reaching out to your subscriber base without results or you’re seeing a gradual decline in the numbers of your subscribed readers, you....
  • All
23 Mar 15 by Chris Jenkin

Understanding Mobile Strategies

  Do you need help understanding mobile strategies? Strategy takes resources, analysis, and common sense. With this in mind we share an article from Wesley Young. Mobile Strategy Is Now Must-Have A mobile strategy is no ....
  • All
  • Content Marketing
  • Digital Marketing
  • Mobile Marketing
05 Mar 15 by Chris Jenkin

The Art of Creative Content

The Art of  Creative Content   “Leaders must be close enough to relate to others, but far enough ahead to motivate them.” - John C. Maxwell   If your goal is to drive site traffic while increas....
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24 Feb 15 by Chris Jenkin

7 Deadly Local SEO Sins

What are the 7 deadly local seo sins? Is your page alive or is it barely breathing? Local search engine optimization doesn’t have to be such a heated topic. The potential for your business and lead generation are abundant once you understand wh....
  • All
  • Local SEO
20 Feb 15 by Chris Jenkin

Understanding the Internet of Things

What the heck is the Internet of Things and why should I care? Making a Personal Connection  First it was bulky computers that eventually streamlined into portable laptops that could connect to the Internet through Wi-Fi techno....
  • All
16 Feb 15 by Chris Jenkin

7 Tips for Hiring a Local SEO Company

Tick tock. Tick tock. How soon should you be seeing results from your hired SEO agency? In a previously published
  • All
  • Mobile Marketing
  • Search Engine Marketing
  • SEO
11 Feb 15 by Chris Jenkin

What the Death of Yahoo’s Web Directory Says About the Internet

At one point the internet was small enough that a single directory of websites could help people find what they were looking for. Back in the mid-nineties when Yahoo controlled the web, people found websites by looking through lists of pages cate....
  • All
  • SEO
15 Oct 14 by Chris Jenkin

An Interesting Tool to Show Your Retail or Restaurant Client

Our distributors are always looking for ways to rebrand themselves as digital experts. Even if you are one already, convincing a customer of your authenticity can be a challenge. Especially since they may not be the most knowledgeable person on t....
  • All
  • Local SEO
  • SEO
19 Aug 14 by Chris Jenkin

The Truth About SSL Encryption and SEO

If you have been on the fence about beefing up your site security, here’s another reason to take the leap.

13 Aug 14 by Chris Jenkin

Why QR Codes Are Still Relevant

  QR codes are still relevant, and will be for some time. Here’s why! There has been quite a bit of buzz lately, about the imminent demise of QR codes in marketing. In particular, a thoughtful and well-written piece in AdAge by B.L.....
  • All
  • Content Marketing
  • Digital Marketing
  • Mobile Marketing
  • QR Codes
16 Apr 13 by Chris Jenkin

Should Small Businesses Adopt Mobile Marketing in 2013?

Only 1 in every 10 small business in the UK believes that going mobile is necessary. Based on the results of 
  • All
  • Mobile Marketing
06 Mar 13 by Chris Jenkin

Holiday Brand Engagement

The Holidays are right around the corner and most everyone is in a festive mood. We can already hear the music, feel the weather changing, smell the aroma of wonderful foods, see the smiles in everyone’s eyes. Not only is this the season to be j....
  • All
  • SMS Messaging
20 Dec 12 by Chris Jenkin

Karen Jacobowitz

Karen is strong in body and spirit. She gives everything in life her absolute all. This was true with her battle with cancer, as well as her career. With a positive attitude, miracles can happen. We had the opportunity to sit down with Karen for ....
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  • Digital Marketing
15 Nov 12 by Chris Jenkin

The Importance of Making Your Website Mobile Friendly

Statistics show that by next year more Internet users will access the Internet through smartphones and tablets than with desktop computers. With the number of mobile Internet users rising to 1.7 billion by next year, every company or individual w....
  • All
  • Mobile Sites
13 Jul 12 by Chris Jenkin

A Brief History of Smart Phones

While some technological advances, including the telephone and electricity, took a couple of decades or more to catch on, others, such as Internet and cell phones, have caught on more quickly, becoming widespread throughout the U.S. in less than ....
  • All
  • Mobile Marketing
28 May 12 by Chris Jenkin

Google’s Penguin Update

If you haven’t yet heard of Google Penguin you’re not alone, but if you’ve got a Web site or a blog, Penguin may affect your search engine ranking. Google Penguin is an updated algorithm that was released in April to improve search results throug....
  • All
  • SEO
13 May 12 by Chris Jenkin

What is Near Field Communication?

Near Field Communication, typically abbreviated NFC, is a technology that establishes radio communication between devices in close proximity. While NFC technology is not yet ubiquitous, it is being incorporated into more and more smart phones as ....
  • All
  • Digital Marketing
04 May 12 by Chris Jenkin

Why You Need a Mobile-Friendly Web Site

More and more people are using their smart phones for everything from looking up a phone number and Tweeting to updating Facebook and watching videos. As the number of mobile Web users continues to rise so, too, does ....

  • All
  • Mobile Sites
24 Apr 12 by Chris Jenkin

Tips for Using Mobile Banner Ads

More and more smart phone and tablet users are using mobile applications these days. Apps are the programs that you download to your smart phone and include a variety of utilities and games. Examples of popular mobile apps include Facebook, Firef....
  • All
19 Apr 12 by Chris Jenkin

SMS Messaging: A Brief Overview

Many businesses today are not taking advantage of every marketing opportunity available to them, including mobile marketing. Recent reports indicate that nearly 6 billion people worldwide have cellular phones. An estimated 8 trillion SMS messages....
  • All
  • SMS Messaging
27 Mar 12 by Chris Jenkin

Do’s and Don’ts of QR

Now that QR codes are becoming more ubiquitous, it may be time to step up the use of them in your marketing campaign. QR code usage grew more than 80 percent between the first and second quarters of 2011 alone. While using them as a shortcut to y....
  • All
  • Mobile Marketing
17 Mar 12 by Chris Jenkin

A Beginners Guide to QR

You may have noticed the small, black and white square codes that some companies are now including in their magazine ads, on their packaging and even on billboards and movie commercials. These boxes are known as QR Codes, which is short for Quick....
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  • Mobile Marketing
06 Mar 12 by Chris Jenkin

QR Codes: Used or Abused

QR codes have been around for quite some time now, but those little, black and white, 2-dimensional codes are only recently being really put to use. You can see these codes everywhere: on billboards, on posters… even on household items l....
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  • QR Codes
03 Mar 12 by Chris Jenkin

The Efficacy of QR Codes

While QR codes are quite common nowadays, it’s important to ask if they’re actually effective, or simply a novel idea that will quickly fade out. When dealing with this issue, there are a few important things to co....

  • All
  • Mobile Marketing
24 Jan 12 by Chris Jenkin

The Days of Contacting Your Webmaster Are over

If you're choosing someone to design a website for you, you need to consider one key point: are you going to be able to add and change things on the website with ease once it's past i....

  • All
  • Mobile Sites
19 Jan 12 by Chris Jenkin

The Latest and Greatest Way to Donate

For non-profit organizations, it isn’t always easy to get people to donate. For instance, if you’re advertising a charitable organization on a poster, how would you go about getting people to give their hard-earned....

  • All
  • Mobile Sites
01 Feb 12 by Chris Jenkin

Custom QR: QR Technology Gets a Makeover

QR technology is quickly taking over. While the technology is actually quite old, dating from 1994, it really didn’t take off until recent years. As the ubiquity of QR codes increases, one thing is becoming painful....

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  • Mobile Marketing
31 Jan 12 by Chris Jenkin

Why Normal Advertisement Isn’t Worth Your Money

Advertising is huge – this is something that is undisputed in virtually every industry. It should come as no surprise to hear countless marketing gurus harp on and on endlessly about the importance of ads. That bei....

  • All
  • Mobile Sites
  • SMS Messaging
25 Jan 12 by Chris Jenkin

Mobile Phones – the Future of Advertising

Arguably the most important sector in the marketing world right now is mobile advertising. People are constantly with their mobile phones, and it should come as no surprise to learn that this is an incredibly efficient way to relay information to....
  • All
  • Mobile Marketing
25 Jan 12 by Chris Jenkin

Versatility of QR Codes

QR code technology is taking off, and it’s about time that people understood and took advantage of the full potential of these handy two-dimensional codes. While many people think that QR codes can only be used to ....

  • All
24 Jan 12 by Chris Jenkin

The Importance of Mobile Technology in Our Society

Mobile technology is taking off in leaps and bounds. While this technology is relatively new in the big scheme of things, it is certainly not new in anyone’s mind; indeed, it truly feels like mobile devices have be....

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  • Mobile Marketing
24 Jan 12 by Chris Jenkin

QR Codes in the Hospitality Industry

While QR code technology is certainly useful in and of itself, it also has great use when put to work in specific industries. This is especially true of specialty QR code – codes that can be programmed to do very s....

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24 Jan 12 by Chris Jenkin

Attention Marketers: The Popularity of Smartphones is Growing!

Mobile phones have truly taken off like no other device. Within a brief period of time, global mobile penetration has shown exponential increases. With this in mind, it should come as no surprise to learn that the ....

  • All
  • Mobile Marketing
23 Jan 12 by Chris Jenkin

What Are QR Codes?

While this question may appear simple – and it is – many people don’t truly know that much about QR codes. The average person has certainly seen a QR code: those black and white, two-dimensional, square barcodes th....

  • All
  • Mobile Marketing
21 Jan 12 by Chris Jenkin

The Growing Ubiquity of QR Codes

If anything is certain when it comes to the future of QR code technology, it's that they have yet to reach their full potential. Although the technology was invented back in 1994, it is only recently that the code has been used outside of th....
  • All
  • Mobile Marketing
19 Jan 12 by Chris Jenkin

Smartsites – Websites Taken to the Next Level

In today’s fast-paced world, the old convention of contacting your Webmaster to make important changes to your website is simply too archaic.

Enter in Smartsites. Smartsites prov....

  • All
18 Dec 11 by Chris Jenkin

Custom-Designed QR Codes

QR codes don’t just need to be black, white, and boring. Now that the technology is becoming more and more ubiquitous, new, more creative

  • All
  • Mobile Marketing
17 Dec 11 by Chris Jenkin

The Many Innovative Uses of QR Technology

QR codes are certainly growing in ubiquity: they’re everywhere – on posters, on billboards… they’re even being placed on products like mouse pads and coffee mugs. While most people understand how to pull out their cell phones and scan the codes, ....
  • All
02 Jan 12 by Chris Jenkin

Mobile Advertising – The Next Big Thing Is Here

The advertising sector is far from unchanging. People are always looking for the best way to sell a product, making this industry one that sees many changes and evolutional epochs. In today’s day and age, the curre....

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23 Dec 11 by Chris Jenkin

Smartsites: Are They Really Necessary?

Many websites don’t have a mobile smartsite. They think that they can get along just fine without one. After....

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29 Dec 11 by Chris Jenkin

PPAI Expo in Las Vegas: January 2-6, 2012

Gotcha! Team  will be joining the biggest promotional products trade show in the world, the PPAI Expo this coming January, 2012 at the Mandalay Bay Convention Cent....
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  • SMS Messaging
18 Dec 11 by Chris Jenkin

QR Codes for Professionals.

QR codes are not only for businesses and individuals, but also for professionals like doctors, lawyers or even a stock broker. If you’re a professional, QR codes can be used to promote....

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  • Mobile Marketing
19 Sep 11 by Chris Jenkin

Retailer’s Benefits for using QR Codes

For retailers, it is not enough just to make sure that their customers have a great in-store experience, but they also improve to get new customers, to keep the old/regulars and make them want to keep coming back.<....

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  • Mobile Marketing
15 Sep 11 by Chris Jenkin

Can QR Codes Detect Drunken Drivers?

QR codes are getting popular these days. These little square codes are used not only by business and individuals but also by the government.

We have been hearing a lot about thes....

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  • Mobile Marketing
11 Sep 11 by Chris Jenkin

Why have QR Codes on your Website?

It may seem silly to put QR codes on your Facebook, blog post or Twitter account. People will tell you that you are already online on a desktop, so why the need to put those QR codes on?

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  • Mobile Marketing
09 Sep 11 by Chris Jenkin

QR Codes: The New Trend in Marketing

QR codes or Quick Response codes are defined as the non-interfering media pull.  Currently, the most important role of these codes is to help those with smart phones to access information from around the world.

....
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  • Mobile Marketing
07 Sep 11 by Chris Jenkin

Why Choose Mobile Marketing?

There are currently 5.3 billion mobile users worldwide, and that is effectively 77% of the world population this is according to MobiThinking.com. The report also showed that mobile phone sales increased in 2010, w....

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  • Mobile Marketing
05 Sep 11 by Chris Jenkin

QR Codes Being Used to Catch Criminals

We never expected that using a QR code can capture criminals on the loose. But in Vancouver Police Department, it was made possible. You might be wondering how it happens.

The VP....

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  • Mobile Marketing
03 Sep 11 by Chris Jenkin

The Popularity of SMS Messaging

While most people understand that SMS messaging is popular, even avid cell phone users don't understand how pervasive text messaging is in our culture. It's very important to find out just how popular SMS ....

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  • SMS Messaging
14 Dec 11 by Chris Jenkin

Our CEO in PPAI’s PPB Magazine

Our very own Chris Jenkin has been featured in the December edition of the Promotional Products Association International (PPAI) PPB Magazine.

Chris, the CEO of Gotcha! Mobile So....

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  • SMS Messaging
26 Nov 11 by Chris Jenkin

Gotcha!’s Custom Designed QR Tags

07 Dec 11 by Chris Jenkin

QR Codes for Your Campaign

Have you used QR codes in your marketing and communications? If so, how are you using them, and what results have you seen? Gotcha! QR Tags for marketing are taking off as more and more consumers use them to initiate purchasing decisions. Examp....
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11 Dec 11 by Chris Jenkin

Mobile Marketing: An Overview

Mobile marketing is rapidly becoming a broadly and beneficial strategy of advertising and marketing one’s goods/merchandise and services. Companies have always depended on advertising to encourage men and women to ....

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  • SMS Messaging
16 Nov 11 by Chris Jenkin

SAS: Ariel Premium is leading the charge for imprinted QR codes

Ariel Premium Supply, Inc.

Ariel Premium Supply, Inc. (ASI 36730) is a top 50 promotional products supplier. Ari....
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  • Mobile Marketing
31 Oct 11 by Chris Jenkin

Infected QR Codes

News has been spreading over the internet that some malicious QR codes have viruses that have caused problems for some users in the UK.

Kapersky Laboratory warned, “People should....

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  • Mobile Marketing
24 Oct 11 by Chris Jenkin

The ICON: STEVE JOBS

You would definitely ask "Why is he an ICON? What did he do to be called an ICON?".

This blog post/article is solely dedicated to pay tribute to the man who made all things possi....

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  • Mobile Marketing
06 Oct 11 by Chris Jenkin

Advantages of Mobile Marketing

Mobile marketing with its interactive, direct and measurable features represents an enormous opportunity and is becoming the marketing channel of choice for organizations of all kinds.

Mobile marketing is highl....
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  • Mobile Marketing
01 Sep 11 by Chris Jenkin

Content Marketing Goals You Should Aspire to Accomplish

For years, the saying "content is king" has been used online to discuss how important content truly is. As a matter of fact, it has turned into a cliché that people try to use to justify their actions. But at the end of the day, no matter how goo....
  • Content Marketing
  • Digital Marketing
  • Local SEO
  • Search Engine Marketing
  • SEO
23 Nov 16 by Chris Jenkin

Important Digital Marketing Tips Every Startup Company Needs to Remember

For anyone who's ever launched a startup, you already know how difficult it can be to kickstart the business and let other people know about it. Even if you are alone in your line of field, you may be competing against other startups who are doin....
  • Content Marketing
  • Digital Marketing
  • SEO
11 Nov 16 by Chris Jenkin

How to Brand and Market Yourself

While many business owners are already familiar with the process of creating a brand strategy, few people understand that the same rules can apply while marketing and branding themselves. Whether you're job seeking or hoping to increase your expo....
  • Mobile Marketing
25 Aug 16 by Chris Jenkin

5 New Marketing Trends You Tried to Ignore

Yep! You can teach an old dog new tricks. Check out the following 5 new marketing trends you haven't considered doing…yet.

Videos

Specialists predict that by 2017, 70% of online traffic will be videos. Gone are the days of the televi....
  • Digital Marketing
  • Mobile Marketing
10 Aug 16 by Chris Jenkin

How to Launch a Successful Business By Writing One Sentence

Good copy helps websites attract people and gain new business. No matter how much time or money you invest in your website content or
  • Content Marketing
05 Aug 16 by Chris Jenkin

4 Psychology Tips for Better Marketing

Why are we only just starting with human marketing? A freelance marketing and PR consultant spends considerable time analysing marketing decisions made by businesses ....
  • Mobile Marketing
01 Jul 16 by Chris Jenkin

5 Facts Small Businesses Should Know About Local SEO

Without a doubt, businesses throughout the world all have one thing in common, and that is to bring in more customers to their establishments. No matter ho....
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  • Mobile Marketing
30 Jun 16 by Chris Jenkin

Are You Scaring Your Customer’s Inner Caveman?

Author credit: Liraz Margalit, PhD Neurosciencemarketing.com When it comes to improving online customer experience, your visitors a....
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  • Mobile Marketing
17 Jun 16 by Chris Jenkin

Creating a Content Marketing Strategy

Most businesses already know how important social media is. They are already aware of how crucial having good practice of
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10 Jun 16 by Chris Jenkin

7 Habits that Social Media Marketers Should Break

The following 7 habits that social media marketers should break have deemed themselves ineffective. Whether you’re the voice behind the brand o....
  • Mobile Marketing
23 Mar 16 by Chris Jenkin

5 Facts About Digital Marketing That You Never Knew

5 Facts About Digital Marketing That You Never Knew

One of the biggest misconceptions people have about social media marketing is tha....
  • Mobile Marketing
18 Mar 16 by Chris Jenkin

5 Ways to Promote Your Business Blog

5 Ways to Promote Your Business Blog

The following 5 ways to promote your business blog are not just your basic tips and suggestions. If you’re any bit familiar with the importance of having a
  • Mobile Marketing
15 Mar 16 by Chris Jenkin

Best Advice for Digital Marketing and Growing a Social Media

As the president of a groundbreaking pair more than 20-year-old Jordan 1's, I have a little sentimental the new set of Air Jordans is ....
  • Mobile Marketing
19 Feb 16 by Chris Jenkin

2016 Digital Trend Predictions

I dislike http://museumofwesternart.com/new/adidas-yeez....
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31 Dec 15 by Chris Jenkin

5 Reasons Why Your Website Sucks

No matter how fool-proof and solid your business plan, the following 5 reasons why your website sucks can help you avoid unforeseen complications. (Because those suck too.) 1. The Content Sucks- First, the content on your website can't be good. ....
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  • Mobile Marketing
25 Sep 15 by Chris Jenkin

6 Facebook Features Marketers Need to Know

As a marketer, you know that Facebook is where more of your customers are than any other social media network. And Facebook is constantly adding new features to improve the user experience of Facebook users. Want your followers to see your posts....
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21 Aug 15 by Chris Jenkin

5 SEO Copywriting Tips That Drive Website Traffic

The following 10 SEO copywriting tips will drive traffic to your website and make your posts unstoppable. Understanding not just copywriting but also how to effectively implement SEO are both KEY in making your website content compelling. Here's ....
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  • Content Marketing
18 Aug 15 by Chris Jenkin

16 Guerrilla Marketing Secrets

Published: Search Engine Land Author Credit: Marcus Miller When it really comes down to it, SEO and local SEO are just forms of marketing. Much like a Yellow Pages listing, they represent a way to get your business in front of interested consum....
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07 Aug 15 by Chris Jenkin

Stop Doing These 9 Things on Facebook

Facebook’s offers brands awesome power to connect with their customers. But, as with great power in any context, sometimes that power is abused. “… With great popularity comes some shameful characters looking to tap into Facebook's viral market ....
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27 Jul 15 by Chris Jenkin

While You Were Out- Twitter Removed Your Background

While you were out, Twitter decided to redecorate your user profile, and this included removing any customized background wallpapers. You have been banished to the depths of a basic and boring, blue profile sea. Just like in all of your elementar....
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  • Mobile Marketing
21 Jul 15 by Chris Jenkin

Here’s my Page- Where’s the People? Using LinkedIn to Boost Traffic

If you're like most people, you fall into the category of an active Facebook and Twitter user. As such, you might even rely on these social sites for marketing your business and brand, and you're seeing a gradual decrease in leads and engagement.....
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  • Mobile Marketing
17 Jul 15 by Chris Jenkin

Why Your Business Needs a Social Presence

Are you wondering why your business needs a social presence? We get it. First you're thinking, what's the point? There's no money to be made making friends or followers on social networks and it's flat out time-consuming. Pinning random photos an....
  • Mobile Marketing
10 Jul 15 by Chris Jenkin

How to Write Easy to Digest Web Content

Is your web content easy to digest? So much more than a blog or an About Us page, web content is what drives people to your site and hooks them. After you've launched a new website you're probably wondering what to do with it. You've watched it ....
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  • Mobile Marketing
26 May 15 by Chris Jenkin

Telephone Scam Calls from Google

Ring ring.... it's Google (but it's really not). Have you been receiving spam calls from a
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  • Mobile Marketing
22 May 15 by Chris Jenkin

Google Search Update- Is Your Site Mobile Friendly?

On April 21, 2015 Google will be doing another search algorithm update. This means your website needs to be mobile-friendly or you might get dinged in search results. The new update will be tagging and labeling all of those friendly sites so they....
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  • Mobile Marketing
05 Apr 15 by Chris Jenkin

Why Customers Love the Follow-up Call

Are you wondering what makes customers love the follow up call? It’s not just that unexpected ring that delights a potential customer during their day. It’s also the emotional aspect of building trust and loyalty with your brand that can be so ap....
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31 Mar 15 by Chris Jenkin

How to Build Better Virtual Relationships

Relationships require effort on both parts. However, when that relationship takes place in a virtual world, building a solid union between company and client can become even more difficult. There’s no face to face contact, little if no verbal com....
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  • Mobile Marketing
25 Mar 15 by Chris Jenkin

How to Optimize Your Business Listing for Local Search Results

Do you want to know how to optimize your business listing for local search results? Of course you do. Digital marketing is a
  • All
  • Mobile Marketing
15 Mar 15 by Chris Jenkin

How to Be a Social Media Champ

Are you curious how how to be a social media champ? What are you selling on your social media pages? If you’re pitching your brand, asking for buyers, or soliciting services, you’re likely turning off your readers in the process. Successful so....
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  • Mobile Marketing
12 Mar 15 by Chris Jenkin

Understanding Emotional Intelligence

Emotional intelligence is a skill that enables you to better understand people. It’s a fundamental aspect to strengthening personal and business relationships. Whether you are a writer hoping to gauge your audience and what they want to read, or....
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  • Mobile Marketing
09 Mar 15 by Chris Jenkin

Understanding Mobile Ad Strategies- Making the Sale Click

Making the Sales Click

According to columnist Wesley Young, mobile ad spending still lags mobile use for various reasons including ineffective ad options, difficulty in measuring ROI, and the simple fact that consumers had not been respo....
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  • Mobile Marketing
06 Mar 15 by Chris Jenkin

How to Write a Lucky Blog Post

Are you at a loss for words wondering what the heck your local business should blog about? Cat got your tongue? Feel like a princess in the tower? You've heard all the clichés, yet there you sit, staring at an empty screen. Will you ever write a ....
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02 Mar 15 by Chris Jenkin

How to Stop Writing Boring Headlines

  Are you wondering how to stop writing boring headlines? No matter the quality of your content, not much matters if you don't make the click. Make It Or Break It: How to Write Things People Will Read  Getting people to r....
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  • Mobile Marketing
04 Mar 15 by Chris Jenkin

How to Attract Local Customers with Mobile Apps

Using gotchaAPPS to Help Attract Local Customers Are you interested in utilizing state-of-the-art web apps to help attract your local customers? Our unique gotchaAPPS system is easy to use, allowing instant co....
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  • gotcha! Apps
  • Local SEO
  • Mobile Marketing
10 Feb 15 by Chris Jenkin

How to Respond to a Bad Business Review

  “Your most unhappy customers are your greatest source of learning.”- Bill Gates It happens. Even if you take pride in your business offe....
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  • Local SEO
  • Mobile Marketing
09 Feb 15 by Chris Jenkin

In-Store Activities to Retain Your Local Clients

Give your local customers a reason to return. Employing any combination of the following in-store activities can build your exposure and increase lead conversion. These creative digital marketing techniques will help define your brand, engage you....
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  • Mobile Marketing
06 Feb 15 by Chris Jenkin

What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of abandoned traffic after they leave your site. Most people will leave your site without converting, especially if they are a new....
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  • Digital Marketing
24 Oct 14 by Chris Jenkin

Don’t Let SEO Confuse You. It’s Just Another Part of the Sales Process.

Every year Google updates its algorithm more than 600 times and conducts over 10,000 experiments about how to change i....
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  • Digital Marketing
  • Local SEO
  • SEO
23 Oct 14 by Chris Jenkin

The Mobile Revolution is Here: Mobile Searches Will Surpass Desktop by Next Year

Mobile marketing gets you closer to your customer than any other form of advertising. And more people are searching on smartphones than ever before. In fact, research firm
  • All
  • Digital Marketing
  • gotcha! Apps
  • Mobile Marketing
  • QR Codes
21 Oct 14 by Chris Jenkin

Every Business Needs Local SEO

Here at gotcha! our team has been hard at work setting up clients with our gotchaLOCALseo™ program. It been a great success for everyone involved. And while we aren’t above a little bragging every now and then, the reason our clients have such su....
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  • Local SEO
  • Mobile Marketing
17 Oct 14 by Chris Jenkin

What is Your Value Proposition?

When I speak with businesses, I typically ask them, “what is your value proposition?” I am usually met with silence, then I ask, what sets you apart from your competitors…then I get them to start talking. Understanding your value proposition can....
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  • Content Marketing
  • Digital Marketing
  • Search Engine Marketing
16 Oct 14 by Chris Jenkin

Five Fundamentals of Content Marketing

The buzz in the digital marketing world for 2014 is all about content marketing. Another word for this is Inbound Marketing. Statistics show that inbound marketing is the future of digital marketing, outperforming traditional strategies at a surp....
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  • Content Marketing
  • Local SEO
  • SEO
14 Oct 14 by Chris Jenkin

Google Tracking Just Got a Whole Lot Better

Google might have just overcome an interesting data based problem. In the past, the search engine could not connect people’s activity on mobile apps with their mobile web searches. Google’s ad network stretches across thousands of apps, and the s....
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  • Local SEO
  • SEO
20 Aug 14 by Chris Jenkin

Understanding the Pigeon Algorithm Update

In one of the largest local algorithm updates in recent memory, Google fundamentally changed how local results are determined and displayed. The ‘Pigeon’ update, as it has been named by SEOs, was so impactful it broke the way many search engine a....
  • All
  • SEO
18 Aug 14 by Chris Jenkin

Banner Ads Work!

Yes, Banner Ads Work. Banner ads are one of the most controversial and interesting aspects of digital marketing. On one hand, they are literally everywhere. On the other hand, there is an increasingly vocal group of marketing experts who claim t....
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  • Digital Marketing
  • Mobile Marketing
09 May 13 by Chris Jenkin

26 Mobile Marketing Facts You Need to Know

Implementing a flawless mobile marketing strategy is no simple task, but these 26 facts should help get you thinking about where to start.
  1. 31% of cell internet users "mostly" access the internet via mobile devices. (
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05 Apr 13 by Chris Jenkin

How Mobile Technology Can Help You Plan Conventions and Events

Mobile technology has come a long way since its inception into society over a decade ago. While this technology was initially more or less limited to the industry in which it resided, mobile technology has now become integrated into virtually all....
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  • Mobile Marketing
27 Mar 13 by Chris Jenkin

Tag2spin™ 2!

 Tag2spin™...2!

So mobile interaction is here and we are seeing lots of cool solutions popping up all over the place.

Just this weeken....

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  • Digital Marketing
  • gotcha! Apps
  • gotcha! Products
  • Mobile Marketing
  • QR Codes
25 Nov 12 by Chris Jenkin

The New QR

With the inexorable march of technology that we’re all very aware of, many people are always asking about the “shelf-life” of today’s latest-and-greatest technology. With the amount of information that we have growing at an exponential rate, are ....
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  • Mobile Marketing
22 Feb 12 by Chris Jenkin

What Are QR Codes?

I'm sure you've seen QR codes before. In fact, I'm positive you have. These little, black and white two-dimensional codes are taking over. You can find them on posters, billboards, business cards, coffee mugs, mouse pads… You ge....
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  • Mobile Marketing
13 Feb 12 by Chris Jenkin

Savvy Online Solutions Cost Money… But QR Codes Don’t!

There’s a lot of fluff out there on the Internet. Scratch that: that’s possibly the biggest understatement of the year. The Internet is chalk full of absolute garbage when it comes to selling you a product or service.....

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  • Mobile Marketing
09 Feb 12 by Chris Jenkin

Is Your Website Mobile Friendly?

Just as websites were crucial at the beginning of the 21st century, so are mobile-friendly websites crucial now. In fact, to not have a mobile-friendly site nowadays, is the equivalent to not ha....

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  • Mobile Sites
02 Feb 12 by Chris Jenkin

Custom QR: QR Technology Gets a Makeover

QR technology is quickly taking over. While the technology is actually quite old, dating from 1994, it really didn’t take off until recent years. As the ubiquity of QR codes increases, one thing is becoming painful....

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  • Mobile Sites
  • SMS Messaging
01 Feb 12 by Chris Jenkin

QR Codes: Indispensable Pieces of Technology

QR codes certainly attract a great deal of attention in today’s technologically-fuelled world. While certain people have some reservations about the longevity of ....

  • All
  • Mobile Sites
01 Feb 12 by Chris Jenkin

Are your campaigns device-aware?

Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another.

  • All
  • Mobile Marketing
13 Sep 11 by Chris Jenkin

What are the QR codes Facts You May not Know About

By this time we all know that QR codes started in Japan and took the rest of the world more than a decade ago. But st....

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  • Mobile Marketing
29 Aug 11 by Chris Jenkin

[INFOGRAPHIC] Almost 2 Decades of SMS Messaging: A Timeline

In celebrating the 19th year of SMS messaging or text messaging, Tatango created a gorgeous timeline infographic that illus....

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  • SMS Messaging
03 Dec 11 by Chris Jenkin

QR Codes on Fruits and Vegetables

Nowadays people are getting more concern about the food they ate. A lot of people now prefer eating healthier and better food choices. Steve Nathan, a Forbes employee and an advocate of proper eating of fruits and ....

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07 Nov 11 by Chris Jenkin

A NYC Broker Uses QR Codes

People in Japan use QR codes to advertise everything. Even the fishes they sell have its own QR codes too. The QR code on these fishes tells the consumers where it came from and some other important details regardi....

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05 Nov 11 by Chris Jenkin

Never Thought QR Codes can Help Find Missing Persons

We have seen posters of missing dogs and missing children.  These posters contain the contact numbers of the people looking for them and some pertinent information about the missing person or the missing pet.

<....
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  • Mobile Marketing
21 Sep 11 by Chris Jenkin
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