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Social Media Skills for Every Digital Marketer
Everyone knows how to post something on Facebook, tweet an image, and how to put a filter on an Instagram photo. Because of this, anyone can easily pick up a career as a digital marketer. What separates the professionals from others is the fact t....
- Content Marketing
- Digital Marketing
- Social Media
5 Tips on How to Use Snapchat as a Marketing Tool
Nowadays, our smartphones have become an important part of our lives. This is why more and more business owners are looking for ways to reach their customers through mobile. In more recent years, Snapchat h....
- Content Marketing
- Digital Marketing
- Mobile Marketing
- Social Media
How to Create Content that Works
As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high quality. But this does not a....
- Content Marketing
- Digital Marketing
- Search Engine Marketing
- SEO
How Important is Keyword Strategy to Your Digital Marketing Campaign?
Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change that ....
- Content Marketing
- Digital Marketing
- SEO
How to Use Instagram in Digital Marketing
Instagram has been proven as a useful tool for business owners, especially now that more and more people are using this social media network to connect with their friends. The latest numbers show that Instagram has more than 300 million users per....
- Content Marketing
- Digital Marketing
- Social Media
YouTube Never More Relevant
Trends change every so often whether it's in the food, fashion, or any other industry. This is the same case with trends being utilized to improve a website's traffic. Because of this, analysts try to figure out what specific tools and trends ar....
- Content Marketing
- Digital Marketing
- Social Media
3 Important SEO Tips for 2017
As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This is essentially the reason why SEO is such....
- Digital Marketing
- SEO
How Does Fake News Affect Content Marketing
Last year, we saw the prevalence of fake news vastly shared via social media. There have been rampant sharing of fake news camouflaged as a legit website. But even if these websites turned out to be fake (or sometimes satire), the damage has alre....
- Content Marketing
- Digital Marketing
- Search Engine Marketing
- SEO
- Social Media
2 Important Tips on Creating Content
No matter how good your article is, if it's not getting the traffic it deserves, it might as well be buried on the Internet. But how do you make sure that your articles will be read by your target audience? After going through the different strat....
- Content Marketing
- Digital Marketing
- Search Engine Marketing
- SEO
- Social Media
How You Can Use Instagram Stories for Marketing
Just recently, Instagram introduced its newest feature called Instagram Stories. For everyone who's been using their mobile device for the past few years, they can immediately connect this new feature as something similar to popular app, Snapchat....
- Content Marketing
- Digital Marketing
- Social Media
5 Ways to Use Emotional Intelligence in Your Marketing
As a marketer, you have to make sure that the campaigns you launch are hitting your audience. This is how you can measure how effective your campaigns are and whether or not you should be using these campaigns again in future projects. But in the....
- Content Marketing
- Digital Marketing
5 Signs Your Website Needs a Makeover
From time to time, it's important to give things a fresh, new look. No matter what it is, it's important to keep things updated so that it stays in tune with the current trends. This same principle can be applied to websites, especially since the....
- Digital Marketing
- gotcha! Products
Tips for Successful Content Marketing
It's been said many times — content is king — and it’s true, but there are still some business owners who don't give importance to the exciting opportunities being provided by content marketing.
When it comes to developing a content marketing ....
- Content Marketing
- Digital Marketing
5 Ways to Increase Customer Loyalty
Every business owner knows how important it is to build trust and customer loyalty. The reason behind this is that without customer loyalty, you won't be able to succeed in your business. It is so hard to earn the trust of your customers but you....
- Digital Marketing
The 4 Keys to Successful Branding
Often described as a sign, logo, or name, branding identifies the product or services you sell.
Branding your company isn’t as simple as creating a logo, purchasing promotional products, or keeping things afloat on
- Digital Marketing
7 Digital Marketing Secrets to Boost Website Traffic
Having a website to promote your business can be a big help. In most cases, the website serves as the very thing that leads customers to discover a
- Mobile Marketing
How PokeMon Go Can Boost Your Business
Do you run or help promote a local business?
Interested in taking advantage of the latest gaming craze?
Pokémon Go is close to topping the number of....
- Social Media
5 Things That Will Boost Your Local SEO
Having your website perform well in the results page of a search can play a vital role on the success of your business. This is why there are a number....
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14 Summertime Digital Marketing Ideas
Written by Catherine Marsden
With days getting longer, kids home from school, and the backyard grill calling your name, it’s easy to give digit....
- Mobile Marketing
5 Summertime Marketing Ideas
Summer is the perfect time of year to launch a campaign that drives new customers and increases brand loyalty. Get inspired by the following 5 summert....
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- Content Marketing
Social Media Marketing : Secrets and Lies
While many businesses already understand the importance of having a social media strategy, others might argue that social media marketing is a trend without any real return on investment. There's a little bit of truth to both. Take a look at the ....
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- Mobile Marketing
Mobile Only Checklist: What Does Your Business Need?
There's no denying the fact that people use their smartphones so much that they rely on it for the things they need. But apart from individuals, business owners swear that mobile phones have greatly impacted how they conduct their
- Mobile Marketing
Top 5 Facebook Business Page Mistakes
There's no doubt that Facebook plays a huge importance for businesses trying to reach their customers. Considering there is 1.65 billion monthly active users on
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- Mobile Marketing
10 Daily Marketing Ideas
The show must go on. Even if business isn't booming, these 10 daily marketing ideas will keep things moving, while business is in a slump.
1. Pass out business cards- Business cards are practically non-existent anymore, and pe....
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Mobile-Friendly vs. Mobile-Optimized Websites
There's a lot of questions about the differences between mobile-friendly vs mobile-optimization vs responsive design for websites. These questions include:
What is a mobile-friendly website?
What is mobile-optimization?
What is responsive de....
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- Digital Marketing
Improve Your SEO Now With 5 Easy Tips
While it’s always wise to hire a SEO professional for guidance in improving search engine rank, you can improve your SEO now with 5 easy tips (and sa....
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- Content Marketing
Email Etiquette
Let’s get back to the basics. In a world where keyboards have replaced the mighty pen, there’s still a place for email etiquette. Before you shoot off thousands of emails to your contacts or subscriber list, make sure you’re respecting their time....
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- Mobile Marketing
Facebook Live and the End of Television
An anchor sits at a desk on the floor of the New York Stock Exchange, talking with guests about the future of Facebook. The cameras pan and switch between shots, broadcasting in an eye-pleasing wide frame.
It would be easy to mistake the broa....
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Red Flag Tips for Avoiding Shady SEO Providers
There’s shady people all over the world. That doesn’t mean you necessarily want to do business with them. While it’s normal for businesses to operate with the bottom dollar in mind, some will go to great extents to protect themselves at your expe....
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2016 Web Design Trends
The following 2016 web design trends will keep you informed of what to expect in the ever-changing tech industry.
Author credit:
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Why Fresh Content Matters
Many web page owners wonder what the purpose of fresh content is. Fresh can mean a few different things, from a new way of thinking, to something just produced. “Fresh content” is really a combination of both. Here’s a look at what creating fresh....
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- Mobile Marketing
Marketing Tips for the New Facebook Emojis
Macy's is my shop. I consistently go in it and find so many amazing deals on the clearance holder. All you have to do is routinely che....
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9 Reasons Why You Should Love Local Businesses
The following list of why you should love local businesses serves as a reminder that the little shop down the street, might need a little TLC. You don’t know wha....
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7 Reasons Why Your Website Needs to Be Mobile Friendly Now
The internet has largely contributed to how we do things. And because of this, its usage has also vastly changed over time. The technologies used a few years ago may no longer be as useful as they are today. Moreover, the media people use to acce....
- Mobile Marketing
gotcha! Systems Engineer Bhaskarjyoti Roy Publishes Book
Our very own Systems Engineer, Bhaskarjyoti Roy (we call him Roy), has published his first book on Amazon, entitled “Mastering CentOS 7 Linux Server.” Roy is an expert in the field, and it’s important that he’s also a teacher. Here at gotcha!, we....
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- Mobile Marketing
How to Deal with a Bad Yelp Review
If a customer rant has you Googling how to deal with a bad Yelp review, you're in the right place. Save face with our tips!
5 Tips for Dealing with a Bad Ye....
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How Your Business Can Make the Most Out of Facebook
Facebook activity has increased regularly, to the point where people use it just about every day. At the end of 2015, Facebook had over 1.5 billion monthly users....
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- Content Marketing
How to Keep Mobile Shoppers Loyal
Mobile shoppers have many desirable and distinct traits, however commitment is not always one of them. How do you keep mobile shoppers loyal when there's so much competition out there in the "cyber" world? The following tips might help you get....
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How to Make an Unforgettable First Impression
Your first meeting is really the only chance you've got to sell your brand, your product, and most importantly-yourself, to prospective clients, employers, and people. Are you making an unforgettable first....
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7 Web Development Trends You Should Consider
Author Credit Chris Winn. Chris Winn is a Senior Web Engineer at Creative Market. Creative Market is a platform for handcrafted, mousemade design content ....
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Social Media Tips for Your Digital Marketing Strategy
Special thanks to Sean Smith at Sprout Social for reaching out and sharing their blog post for our readers. It's Friday and I didn....
- All
- Digital Marketing
- Local SEO
Digital Marketing Myths
Author Credit: Scott Rayden
If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another face....
- All
- Mobile Marketing
4 New Ways to Trump Your Sales Competition
The following 4 new ways to trump your competition will give you all the edge you need to entice your prospects to close the sale, and ....
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- Content Marketing
Stop Writing New Blog Posts (No Really! This Might Work)
There's just something about Fridays. Much like Spring Fever or the end of the school year, Fridays hold promise for fun times ahead. The folks at Buffer App must be Friday Fans as well, because according to their latest experiment, recycling old....
- All
- Mobile Marketing
80 Digital Marketing Quotes
The following 80 digital marketing motivational quotes are certain to inspire you to get back to work. (Instead of reading our blog.) Click the ....
- Mobile Marketing
Top 5 Digital Marketing Mistakes That Startups Make
Entrepreneurs often make mishaps that can greatly hinder their company's growth. Avoid the following top 5 digital marketing mistakes if you want your strategy (and business) to be a success.
1. Misunderstanding Your Audience- A common mistake....
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Understanding Google’s Three Listing Snack Pack
While many of us were trying to make sense of Google’s recently announced restructuring, Google once again shook up the world of search. Google scaled back the amount of real estate it provides for featured search results by
- All
- Mobile Marketing
- SEO
Why You Need Web Hosting and Maintenance
To have a chance in today’s competitive marketplace, your company must have a good website. So, what IS a good website? For your website to remain relevant, you have to stay on top of updating your information and content. This is called website ....
- All
Why You Need a Social Media Calendar
Perhaps you're wondering whether or not you need a social media calendar. After all, does anybody really "like" planning and organizing posts? I certainly don't. But I also know how busy I am. And sometimes that business gets in the way of implem....
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- Mobile Marketing
Google Mobile-Friendly Algorithm Update- The Time is Now
The time has come for the Google mobile friendly algorithm update. We have warned our clients with hopes they would be pre....
- All
- Content Marketing
15 Social Media Tips You Should Live By
If you're planning to put up a business this year, it's important that you also have some knowledge on how to conduct the business online. Especially with the growth of social media, you need to know how you can make this work for your advantage.....
- Content Marketing
- Search Engine Marketing
- SEO
- Social Media
What Your Audience Wants to See on Your Social Media Pages
As they all say, content is king! But how do you continue to provide the best content when the demands for content marketing continually change over time? How do you make sure that your content marketing efforts don't go to waste? One good thing ....
- Content Marketing
- Digital Marketing
- Search Engine Marketing
- SEO
- Social Media
Content Marketing Goals You Should Aspire to Accomplish
For years, the saying "content is king" has been used online to discuss how important content truly is. As a matter of fact, it has turned into a cliché that people try to use to justify their actions. But at the end of the day, no matter how goo....
- Content Marketing
- Digital Marketing
- Local SEO
- Search Engine Marketing
- SEO
Important Digital Marketing Tips Every Startup Company Needs to Remember
For anyone who's ever launched a startup, you already know how difficult it can be to kickstart the business and let other people know about it. Even if you are alone in your line of field, you may be competing against other startups who are doin....
- Content Marketing
- Digital Marketing
- SEO
How to Brand and Market Yourself
While many business owners are already familiar with the process of creating a brand strategy, few people understand that the same rules can apply while marketing and branding themselves. Whether you're job seeking or hoping to increase your expo....
- Mobile Marketing
5 New Marketing Trends You Tried to Ignore
Yep! You can teach an old dog new tricks. Check out the following 5 new marketing trends you haven't considered doing…yet.
Videos
Specialists predict that by 2017, 70% of online traffic will be videos. Gone are the days of the televi....- Digital Marketing
- Mobile Marketing
How to Launch a Successful Business By Writing One Sentence
Good copy helps websites attract people and gain new business. No matter how much time or money you invest in your website content or
- Content Marketing
4 Psychology Tips for Better Marketing
Why are we only just starting with human marketing?
A freelance marketing and PR consultant spends considerable time analyzing marketing decisions made by business....
- Mobile Marketing
5 Facts Small Businesses Should Know About Local SEO
Without a doubt, businesses throughout the world all have one thing in common, and that is to bring in more customers to their establishments. No matter ho....
- All
- Mobile Marketing
Are You Scaring Your Customer’s Inner Caveman?
Author credit: Liraz Margalit, PhD Neurosciencemarketing.com
When it comes to improving online customer experience, your visitor....
- All
- Mobile Marketing
Creating a Content Marketing Strategy
Most businesses already know how important social media is. They are already aware of how crucial having good practice of
- All
7 Habits that Social Media Marketers Should Break
The following 7 habits that social media marketers should break have deemed themselves ineffective. Whether you’re the voice behind the brand ....
- Mobile Marketing
5 Facts About Digital Marketing That You Never Knew
5 Facts About Digital Marketing That You Never Knew
One of the biggest misconceptions people have about social media marketing is ....- Mobile Marketing
Best Advice for Digital Marketing and Growing a Social Media
Whether you're wondering how to ensure that consumers can find your business online, or need a few tips to boost your company's
- Mobile Marketing
2016 Digital Trend Predictions
Author: Barry Whyte
Lists: I love them. Especially at this time of year. So here is one of the many lists I've written in anticipation of 2....
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