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How to Create Content that Works

How to Create Content that Works

As a website owner, your content is one of the most important things in your business. Since this is what your website visitors will be reading, you have to make sure you provide articles that are relevant and of high quality. But this does not a....
  • Content Marketing
  • Digital Marketing
  • Search Engine Marketing
  • SEO
01 Mar 17 by Chris Jenkin
How Important is Keyword Strategy to Your Digital Marketing Campaign?

How Important is Keyword Strategy to Your Digital Marketing Campaign?

Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change that ....
  • Content Marketing
  • Digital Marketing
  • SEO
23 Feb 17 by Chris Jenkin
3 Important SEO Tips for 2017

3 Important SEO Tips for 2017

As a business owner, you need to make sure your website is seen by your target audience. Especially if you do business locally, you have to do everything you can to have a good rank on a search page. This is essentially the reason why SEO is such....
  • Digital Marketing
  • SEO
01 Feb 17 by Chris Jenkin
5 Ways to Use Emotional Intelligence in Your Marketing

5 Ways to Use Emotional Intelligence in Your Marketing

As a marketer, you have to make sure that the campaigns you launch are hitting your audience. This is how you can measure how effective your campaigns are and whether or not you should be using these campaigns again in future projects. But in the....
  • Content Marketing
  • Digital Marketing
03 Nov 16 by Chris Jenkin
5 Signs Your Website Needs a Makeover

5 Signs Your Website Needs a Makeover

From time to time, it's important to give things a fresh, new look. No matter what it is, it's important to keep things updated so that it stays in tune with the current trends. This same principle can be applied to websites, especially since the....
  • Digital Marketing
  • gotcha! Products
28 Oct 16 by Chris Jenkin
Tips for Successful Content Marketing

Tips for Successful Content Marketing

It's been said many times — content is king — and it’s true, but there are still some business owners who don't give importance to the exciting opportunities being provided by content marketing. When it comes to developing a content marketing ....
  • Content Marketing
  • Digital Marketing
19 Oct 16 by Chris Jenkin
5 Ways to Increase Customer Loyalty

5 Ways to Increase Customer Loyalty

Every business owner knows how  important it is to build trust and customer loyalty. The reason behind this is that without customer loyalty, you won't be able to succeed in your business. It is so hard to earn the trust of your customers but you....
  • Digital Marketing
29 Sep 16 by Chris Jenkin
The 4 Keys to Successful Branding

The 4 Keys to Successful Branding

Often described as a sign, logo, or name, branding identifies the product or services you sell. Branding your company isn’t as simple as creating a logo, purchasing promotional products, or keeping things afloat on
  • Digital Marketing
15 Sep 16 by Chris Jenkin

7 Digital Marketing Secrets to Boost Website Traffic

Having a website to promote your business can be a big help. In most cases, the website serves as the very thing that leads customers to discover a
  • Mobile Marketing
07 Sep 16 by Chris Jenkin
5 Things That Will Boost Your Local SEO

5 Things That Will Boost Your Local SEO

Having your website perform well in the results page of a search can play a vital role on the success of your business. This is why there are a number....
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29 Jul 16 by Chris Jenkin
14 Summertime Digital Marketing Ideas

14 Summertime Digital Marketing Ideas

Written by Catherine Marsden With days getting longer, kids home from school, and the backyard grill calling your name, it’s easy to give digit....
  • Mobile Marketing
15 Jul 16 by Chris Jenkin

5 Summertime Marketing Ideas

Summer is the perfect time of year to launch a campaign that drives new customers and increases brand loyalty. Get inspired by the following 5 summert....
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  • Content Marketing
08 Jul 16 by Chris Jenkin
Social Media Marketing : Secrets and Lies

Social Media Marketing : Secrets and Lies

While many businesses already understand the importance of having a social media strategy, others might argue that social media marketing is a trend without any real return on investment. There's a little bit of truth to both. Take a look at the ....
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  • Mobile Marketing
03 Jun 16 by Chris Jenkin
Mobile Only Checklist: What Does Your Business Need?

Mobile Only Checklist: What Does Your Business Need?

There's no denying the fact that people use their smartphones so much that they rely on it for the things they need. But apart from individuals, business owners swear that mobile phones have greatly impacted how they conduct their
  • Mobile Marketing
27 May 16 by Chris Jenkin

Top 5 Facebook Business Page Mistakes

There's no doubt that Facebook plays a huge importance for businesses trying to reach their customers. Considering there is 1.65 billion monthly active users on
  • All
  • Mobile Marketing
26 May 16 by Chris Jenkin

10 Daily Marketing Ideas

The show must go on. Even if business isn't booming, these 10 daily marketing ideas will keep things moving, while business is in a slump. 1. Pass out business cards- Business cards are practically non-existent anymore, and pe....
  • All
13 May 16 by Chris Jenkin
Mobile-Friendly vs. Mobile-Optimized Websites

Mobile-Friendly vs. Mobile-Optimized Websites

There's a lot of questions about the differences between mobile-friendly vs mobile-optimization vs responsive design for websites. These questions include: What is a mobile-friendly website? What is mobile-optimization? What is responsive de....
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  • Digital Marketing
06 May 16 by Chris Jenkin
Improve Your SEO Now With 5 Easy Tips

Improve Your SEO Now With 5 Easy Tips

While it’s always wise to hire a SEO professional for guidance in improving search engine rank, you can improve your SEO now with 5 easy tips (and sa....
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  • Content Marketing
29 Apr 16 by Chris Jenkin
Email Etiquette

Email Etiquette

Let’s get back to the basics. In a world where keyboards have replaced the mighty pen, there’s still a place for email etiquette. Before you shoot off thousands of emails to your contacts or subscriber list, make sure you’re respecting their time....
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  • Mobile Marketing
22 Apr 16 by Chris Jenkin
Facebook Live and the End of Television

Facebook Live and the End of Television

An anchor sits at a desk on the floor of the New York Stock Exchange, talking with guests about the future of Facebook. The cameras pan and switch between shots, broadcasting in an eye-pleasing wide frame. It would be easy to mistake the broa....
  • All
15 Apr 16 by Chris Jenkin
Red Flag Tips for Avoiding Shady SEO Providers

Red Flag Tips for Avoiding Shady SEO Providers

There’s shady people all over the world. That doesn’t mean you necessarily want to do business with them. While it’s normal for businesses to operate with the bottom dollar in mind, some will go to great extents to protect themselves at your expe....
  • All
29 Mar 16 by Chris Jenkin
2016 Web Design Trends

2016 Web Design Trends

The following 2016 web design trends will keep you informed of what to expect in the ever-changing tech industry. Author credit:
  • All
11 Mar 16 by Chris Jenkin

Why Fresh Content Matters

Many web page owners wonder what the purpose of fresh content is. Fresh can mean a few different things, from a new way of thinking, to something just produced. “Fresh content” is really a combination of both. Here’s a look at what creating fresh....
  • All
  • Mobile Marketing
04 Mar 16 by Chris Jenkin
Marketing Tips for the New Facebook Emojis

Marketing Tips for the New Facebook Emojis

  • All
26 Feb 16 by Chris Jenkin
9 Reasons Why You Should Love Local Businesses

9 Reasons Why You Should Love Local Businesses

The following list of why you should love local businesses serves as a reminder that the little shop down the street, might need a little TLC. You don’t know wha....
  • All
12 Feb 16 by Chris Jenkin
7 Reasons Why Your Website Needs to Be Mobile Friendly Now

7 Reasons Why Your Website Needs to Be Mobile Friendly Now

The internet has largely contributed to how we do things. And because of this, its usage has also vastly changed over time. The technologies used a few years ago may no longer be as useful as they are today. Moreover, the media people use to acce....
  • Mobile Marketing
07 Feb 16 by Chris Jenkin
gotcha! Systems Engineer Bhaskarjyoti Roy Publishes Book

gotcha! Systems Engineer Bhaskarjyoti Roy Publishes Book

Our very own Systems Engineer, Bhaskarjyoti Roy (we call him Roy), has published his first book on Amazon, entitled “Mastering CentOS 7 Linux Server.” Roy is an expert in the field, and it’s important that he’s also a teacher. Here at gotcha!, we....
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  • Mobile Marketing
05 Feb 16 by Chris Jenkin
How to Deal with a Bad Yelp Review

How to Deal with a Bad Yelp Review

If a customer rant has you Googling how to deal with a bad Yelp review, you're in the right place. Save face with our tips!

5 Tips for Dealing with a Bad Ye....

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02 Feb 16 by Chris Jenkin
How Your Business Can Make the Most Out of Facebook

How Your Business Can Make the Most Out of Facebook

Facebook activity has increased regularly, to the point where people use it just about every day. At the end of 2015, Facebook had over 1.5 billion monthly users....
  • All
  • Content Marketing
22 Jan 16 by Chris Jenkin
How to Keep Mobile Shoppers Loyal

How to Keep Mobile Shoppers Loyal

Mobile shoppers have many desirable and distinct traits, however commitment is not always one of them. How do you keep mobile shoppers loyal when there's so much competition out there in the "cyber" world? The following tips might help you get....

  • All
08 Jan 16 by Chris Jenkin
How to Make an Unforgettable First Impression

How to Make an Unforgettable First Impression

Your first meeting is really the only chance you've got to sell your brand, your product, and most importantly-yourself, to prospective clients, employers, and people. Are you making an unforgettable first....
  • All
23 Dec 15 by Chris Jenkin
7 Web Development Trends You Should Consider

7 Web Development Trends You Should Consider

Author Credit Chris Winn. Chris Winn is a Senior Web Engineer at Creative Market. Creative Market is a platform for handcrafted, mousemade design content ....
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16 Oct 15 by Chris Jenkin
Social Media Tips for Your Digital Marketing Strategy

Social Media Tips for Your Digital Marketing Strategy

Special thanks to Sean Smith at Sprout Social for reaching out and sharing their blog post for our readers. It's Friday and I didn....
  • All
  • Digital Marketing
  • Local SEO
09 Oct 15 by Chris Jenkin
Digital Marketing Myths

Digital Marketing Myths

Author Credit: Scott Rayden If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another face....
  • All
  • Mobile Marketing
02 Oct 15 by Chris Jenkin
4 New Ways to Trump Your Sales Competition

4 New Ways to Trump Your Sales Competition

The following 4 new ways to trump your competition will give you all the edge you need to entice your prospects to close the sale, and ....
  • All
  • Content Marketing
11 Sep 15 by Chris Jenkin
Stop Writing New Blog Posts (No Really! This Might Work)

Stop Writing New Blog Posts (No Really! This Might Work)

There's just something about Fridays. Much like Spring Fever or the end of the school year, Fridays hold promise for fun times ahead. The folks at Buffer App must be Friday Fans as well, because according to their latest experiment, recycling old....
  • All
  • Mobile Marketing
04 Sep 15 by Chris Jenkin
80 Digital Marketing Quotes

80 Digital Marketing Quotes

The following 80 digital marketing motivational quotes are certain to inspire you to get back to work. (Instead of reading our blog.) Click the ....
  • Mobile Marketing
01 Sep 15 by Chris Jenkin
Top 5 Digital Marketing Mistakes That Startups Make

Top 5 Digital Marketing Mistakes That Startups Make

Entrepreneurs often make mishaps that can greatly hinder their company's growth. Avoid the following top 5 digital marketing mistakes if you want your strategy (and business) to be a success. 1. Misunderstanding Your Audience- A common mistake....
  • All
28 Aug 15 by Chris Jenkin
Understanding Google’s Three Listing Snack Pack

Understanding Google’s Three Listing Snack Pack

While many of us were trying to make sense of Google’s recently announced restructuring, Google once again shook up the world of search. Google scaled back the amount of real estate it provides for featured search results by
  • All
  • Mobile Marketing
  • SEO
24 Aug 15 by Chris Jenkin

Why You Need Web Hosting and Maintenance

To have a chance in today’s competitive marketplace, your company must have a good website. So, what IS a good website? For your website to remain relevant, you have to stay on top of updating your information and content. This is called website ....
  • All
19 Jun 15 by Chris Jenkin
Why You Need a Social Media Calendar

Why You Need a Social Media Calendar

Perhaps you're wondering whether or not you need a social media calendar. After all, does anybody really "like" planning and organizing posts? I certainly don't. But I also know how busy I am. And sometimes that business gets in the way of implem....
  • All
  • Mobile Marketing
27 Apr 15 by Chris Jenkin
Google Mobile-Friendly Algorithm Update- The Time is Now

Google Mobile-Friendly Algorithm Update- The Time is Now

The time has come for the Google mobile friendly algorithm update. We have warned our clients with hopes they would be pre....
  • All
  • Content Marketing
21 Apr 15 by Chris Jenkin
Content Marketing Goals You Should Aspire to Accomplish

Content Marketing Goals You Should Aspire to Accomplish

For years, the saying "content is king" has been used online to discuss how important content truly is. As a matter of fact, it has turned into a cliché that people try to use to justify their actions. But at the end of the day, no matter how goo....
  • Content Marketing
  • Digital Marketing
  • Local SEO
  • Search Engine Marketing
  • SEO
23 Nov 16 by Chris Jenkin
Important Digital Marketing Tips Every Startup Company Needs to Remember

Important Digital Marketing Tips Every Startup Company Needs to Remember

For anyone who's ever launched a startup, you already know how difficult it can be to kickstart the business and let other people know about it. Even if you are alone in your line of field, you may be competing against other startups who are doin....
  • Content Marketing
  • Digital Marketing
  • SEO
11 Nov 16 by Chris Jenkin
How to Brand and Market Yourself

How to Brand and Market Yourself

While many business owners are already familiar with the process of creating a brand strategy, few people understand that the same rules can apply while marketing and branding themselves. Whether you're job seeking or hoping to increase your expo....
  • Mobile Marketing
25 Aug 16 by Chris Jenkin
5 New Marketing Trends You Tried to Ignore

5 New Marketing Trends You Tried to Ignore

Yep! You can teach an old dog new tricks. Check out the following 5 new marketing trends you haven't considered doing…yet.

Videos

Specialists predict that by 2017, 70% of online traffic will be videos. Gone are the days of the televi....
  • Digital Marketing
  • Mobile Marketing
10 Aug 16 by Chris Jenkin
How to Launch a Successful Business By Writing One Sentence

How to Launch a Successful Business By Writing One Sentence

Good copy helps websites attract people and gain new business. No matter how much time or money you invest in your website content or
  • Content Marketing
05 Aug 16 by Chris Jenkin

4 Psychology Tips for Better Marketing

Why are we only just starting with human marketing? A freelance marketing and PR consultant spends considerable time analyzing marketing decisions made by business....
  • Mobile Marketing
01 Jul 16 by Chris Jenkin
5 Facts Small Businesses Should Know About Local SEO

5 Facts Small Businesses Should Know About Local SEO

Without a doubt, businesses throughout the world all have one thing in common, and that is to bring in more customers to their establishments. No matter ho....
  • All
  • Mobile Marketing
30 Jun 16 by Chris Jenkin
Are You Scaring Your Customer’s Inner Caveman?

Are You Scaring Your Customer’s Inner Caveman?

Author credit: Liraz Margalit, PhD Neurosciencemarketing.com When it comes to improving online customer experience, your visitor....
  • All
  • Mobile Marketing
17 Jun 16 by Chris Jenkin
Creating a Content Marketing Strategy

Creating a Content Marketing Strategy

Most businesses already know how important social media is. They are already aware of how crucial having good practice of
  • All
10 Jun 16 by Chris Jenkin

7 Habits that Social Media Marketers Should Break

The following 7 habits that social media marketers should break have deemed themselves ineffective. Whether you’re the voice behind the brand ....
  • Mobile Marketing
23 Mar 16 by Chris Jenkin
5 Facts About Digital Marketing That You Never Knew

5 Facts About Digital Marketing That You Never Knew

5 Facts About Digital Marketing That You Never Knew

One of the biggest misconceptions people have about social media marketing is ....
  • Mobile Marketing
18 Mar 16 by Chris Jenkin
Best Advice for Digital Marketing and Growing a Social Media

Best Advice for Digital Marketing and Growing a Social Media

Whether you're wondering how to ensure that consumers can find your business online, or need a few tips to boost your company's

  • Mobile Marketing
19 Feb 16 by Chris Jenkin

2016 Digital Trend Predictions

Author: Barry Whyte

Lists: I love them. Especially at this time of year. So here is one of the many lists I've written in anticipation of 2....

  • All
31 Dec 15 by Chris Jenkin
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