Shawn Brown hired her first social-media manager in 2016, in hopes of expanding her bakery's audience beyond her Atlanta neighborhood. CheeseCaked's picturesque sundaes and sky-high shakes were a great fit for social media, but Brown lacked a robust
2023-07-18
If you’ve been closely following the progress of Open AI, the company run by Sam Altman whose neural nets can now write original text and create original pictures with astonishing ease and speed, you might just skip this piece. If, on the other hand,
2023-07-16
Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. That’s the current price of a 30-second commercial during NBC’s “Sunday Night Football,” as Ad Age’s Parker Herren reports in “What TV
2023-07-15
The company focuses on using experiential marketing to connect customers after coming to a conclusion that traditional advertising is not as effective. Raja Rajamannar, the company’s Chief Marketing & Communicating Officer and president of healthcare,
2023-07-09
We all already know that Twitter is one of the biggest traditional social media apps where users share short, 280-character messages called ‘tweets.’ One of the most important metrics on the app is the ratio – which is simply the number of likes or
2023-07-09
3 app measurement strategies for business growth 3 app measurement strategies for business growth Oct 31, 2022 Copy link Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in
2023-07-04
One of the world’s most extensive social media networks is TikTok, and its base of over 1 billion users is rapidly rising, estimated to be1.8 billion users by the end of the year. The number looks colossal but this is no fluke. There are reasons why people
2023-07-02
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I’m going to
2023-06-28
Marie Curie, born Maria Sklodowska from a poor family in Poland, rose to the pinnacle of scientific fame in the early years of the twentieth century, winning the Nobel Prize twice in the fields of physics and chemistry. At the time, women were simply not
2023-06-28
