Every year around the middle of October, reporters start contacting me wanting to talk about rumors of contaminated Halloween treats. That’s because I track media coverage of reported incidents of trick-or-treaters receiving razor blades in apples or pins
2024-01-30
When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover and crawl URLs that it has access to (the volume and breadth depending on
2024-01-29
How To Create A Powerful Sales Team How To Create A Powerful Sales Team The sales team is the lifeblood of any company, as it is a challenge to generate revenue and grow the business without it. The team must have experts in the field and a deep understanding
2024-01-24
How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or do you have no idea? Then it’s time for a content audit. A content audit is
2024-01-21
What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful . So what will give you the best chance of performing well as Google continues to refine and improve its ranking
2024-01-21
Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends. Small businesses are small for a reason – they often have a limited budget and resources, and usually
2024-01-19
Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains
2023-09-10
We have already seen several reasons why startups should outsource their digital marketing needs. Today, we want to show you why this is also true for Search Engine Optimization. In terms of SEO, you have 2 options and these can be either doing it in-house
2023-09-09
SUBSCRIBE Submit Search Engine Land » SEO » Why you should fire clients more often (and how to do it the right way) Why you should fire clients more often (and how to do it the right way) The best thing an agency can do is to fire clients regularly. Here's
2023-09-07
