Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as
2023-06-28
Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. It’s
2023-06-25
“This calls for a mutiny,” Richard Osman tweeted to his 1.2 million followers. “WHAT?! This is a diabolical decision,” wrote Piers Morgan (8 million). “I am not amused … I draw the line,” Lorraine Kelly told the million-plus viewers of her
2023-06-25
A TikTok ban is getting further away as it comes into focus. Which is to say a ban of the short-form app is unlikely regardless of how topical it is these days. There are just too many logistical, political and philosophical barriers to it actually
2023-06-24
Middle-market companies are always looking for ways to grow their e-commerce presence and leverage their goods and services to increase their revenue. To establish closer relationships with their customers and cater to their diverse needs, companies are
2023-06-23
Tavalicia Bell, a 26-year-old shipping dispatcher, was imagining a life working from home, her dog Cody by her side, she said as she hurried to finish her cheesesteak. But in this city, she explained as other workers filtered into Lennys Grill & Subs, most
2023-06-19
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The
2023-06-14
“Smart city” is a marketing term used to define the use of technology – and in particular data collection – to improve the functioning of cities. The idea behind smart cities is that the more local governments know about city inhabitants the better
2023-06-14
The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise
2023-06-12
