According to a MarTech Alliance/Moore Kingston Smith report, the global marketing technology industry is estimated to be worth around $344 billion in 2021. Today, Martech or marketing technology is an integral part of every organization. It essentially
2023-05-27
Webinar: Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization When: Tuesday, November 29, 2022 Time: 12:00pm to 1:00pm ET We all love email newsletters and we know they are an important part of any company’s email marketing mix. But
2023-05-26
A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your
2023-05-26
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics. Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not
2023-05-26
FAQs on Black Friday Email Marketing What is email marketing? Email marketing is a form of digital marketing that consists of communicating information via email about one’s company or brand. Email messages may contain content related to updates about a
2023-05-26
The winter holiday season is rapidly approaching and that means email senders in countries around the world are gearing up for some of their biggest promotional events of the year. As you start making your lists and checking them twice, we thought we’d help
2023-05-16
Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available in your email service
2023-05-15
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they
2023-04-28
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022(and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what
2023-04-20
