Ever since the inception of the 21 century the world has become fully focused towards going digital. Hundreds of millionaires have found their fortunes through the internet, either by selling services and products or through internet fame. Today’s
2019-03-07
Halloween is in the rear-view mirror, and Thanksgiving is just ahead. It's official: The holiday season, for brands both online and off, is off and running. It's a high-risk, high-reward period, and standing out from the competition may be the difference
2019-03-06
Hands up if you’ve invested time, money and effort into a content-led marketing initiative and have gotten nothing back in return. Quite frankly, I’m not surprised. Content marketingis so misunderstood by the majority of marketers who blog, email, and
2019-03-05
There’s never been a better time to get started in email marketing. If you’re looking to take advantage of this medium or upgrade your email marketing game in 2018, here are a few tools you can use to supercharge your efforts to achieve the best
2019-03-05
6 Ways to Improve Your Email Development Process By Nout Boctor-Smith The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on
2019-03-04
Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot.
2019-03-04
How to send the perfect email newsletter March 29, 2017 McKenzie Gregory Share this Article I’ll admit it: As someone who regularly writes about email marketing, I have a love-hate relationship with the so-called “newsletter.” It’s not
2019-03-04
Personalization – the science of creating highly relevant emails that are as close to one-to-one messages as you can get at scale – is an email marketer’s goalandthe toughest challenge. Personalization is the most effective email tactic for 62% of
2019-03-03
To succeed, email marketers must overcome three hurdles. First, they have to get people to open the email. Second, they have to get people to read it. Third, they have to get people to act on it. Regarding email marketing strategy and metrics, a lot of
2019-03-03
