Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot.
2019-03-04
How to send the perfect email newsletter March 29, 2017 McKenzie Gregory Share this Article I’ll admit it: As someone who regularly writes about email marketing, I have a love-hate relationship with the so-called “newsletter.” It’s not
2019-03-04
Personalization – the science of creating highly relevant emails that are as close to one-to-one messages as you can get at scale – is an email marketer’s goalandthe toughest challenge. Personalization is the most effective email tactic for 62% of
2019-03-03
To succeed, email marketers must overcome three hurdles. First, they have to get people to open the email. Second, they have to get people to read it. Third, they have to get people to act on it. Regarding email marketing strategy and metrics, a lot of
2019-03-03
01 The marketing funnel as we know it is dead. For decades, marketers have prescribed to the notion of a marketing and sales funnel where leads enter into the top and customers emerge, like magic, from the bottom. We’ve created and optimized content and
2019-03-03
2.Hyperfocus on creating a highly personalized customer experience 3.Capture Customer Data 4.Keep Your Brand Authentic and Consistent 5.Automate Your Campaigns 7.Use Email Marketing to Engage and Exceed Expectations Introduction The travel and hospitality
2019-03-02
There is no such thing as expensive or inexpensive marketing; there is only marketing that works and marketing that doesn’t work. Even in this digitally disrupted world, all marketing requires some level of investment, but when money is tight, some of that
2019-03-02
Relevant images, crisp text, what goes where in the layout…. phew! Email designing can be tough. But it is equally important as it drives results and revenue. A well designed email with all its elements in the right place ensures that it will be opened and
2019-03-02
How B2B Marketers Can Make the Most of Interactive Content Tools Informative. Engaging. Entertaining. Inspiring. Interactive content is a rising B2B marketing star , allowing brands to break free of their “boring-to-boring” reputations to give their
2019-03-01
