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The Beginner's Guide to Writing Your First Email Newsletter

The Beginner's Guide to Writing Your First Email Newsletter

Email newsletterskeep subscribers updated on your latest news, products, and services. But they can be more than just updates; they can offer opportunities for businesses to foster trust with their audiences.  If you haven’t yet created an email

Mother’s Day: 3 Segments to Target & 4 Channels to Activate On

Mother’s Day: 3 Segments to Target & 4 Channels to Activate On

March 6, 2023 4 min read In 2022, consumers planned to spend a record $31.7B on Mother’s Day gifts. 1 This is an increase of $3.6 billion from 2021’s Mother’s Day spending, which was already a record high. Advertisers cannot miss out on the chance to

Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template] - Litmus

Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template] - Litmus

  What is an email campaign planning template? An email campaign planning template should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details, acting as a compass for an email as it goes

3 ways data can steer you wrong — and how to glean better insights | MarTech

3 ways data can steer you wrong — and how to glean better insights | MarTech

Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. But not all data is equally useful or helpful. The wrong data sets can be just as damaging to your marketing

The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion - DigitalMarketer

The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion - DigitalMarketer

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the righttime.  There are countless ways to write copy that converts, but only one way to do it

5 Tips for Beating Writer’s Block With Your Email Content

5 Tips for Beating Writer’s Block With Your Email Content

From thesubject lineto the email body,compelling and engaging contentis one of the strong pillars that define the success of youremail marketing strategy. However, there’s a method to the madness and a few things needed to create a successful

Recipes for Holiday Marketing Success

Recipes for Holiday Marketing Success

'Tis the season for holiday shopping! For most online businesses, the Q4 holiday shopping season is their last chance to boost sales and revenue. This year Adobe predicts online holiday sales will increase by 2.5%. This may not sound like a lot. However,

Why Basic Personalization Is Not Enough

Why Basic Personalization Is Not Enough

Already personalizing first names in the messages you send? There’s a lot more you can—and should—do to tailor your brand experience to individual users. To learn about data-driven personalization strategies you can use to take your customer campaigns

10 Ideas For Your Next Email Marketing Newsletter

10 Ideas For Your Next Email Marketing Newsletter

Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! One