From thesubject lineto the email body,compelling and engaging contentis one of the strong pillars that define the success of youremail marketing strategy. However, there’s a method to the madness and a few things needed to create a successful
2023-03-06
'Tis the season for holiday shopping! For most online businesses, the Q4 holiday shopping season is their last chance to boost sales and revenue. This year Adobe predicts online holiday sales will increase by 2.5%. This may not sound like a lot. However,
2023-03-01
Already personalizing first names in the messages you send? There’s a lot more you can—and should—do to tailor your brand experience to individual users. To learn about data-driven personalization strategies you can use to take your customer campaigns
2023-02-17
Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! One
2023-02-17
If you’re in marketing, chances are you’ve heard aboutA/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small business owners or marketers who are trying to do everything themselves, it can
2023-02-16
School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and
2022-12-15
So once the email team shows management that email is driving vastly more sales than for which it gets credit, what should they do with that information? In parts one and two of this series, we covered how last-click attribution fails to give email proper
2022-12-15
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most
2022-12-10
Register now >> Overview Are you looking to take your email marketing to the next level? Are you focused on providing a more personalised experience to your prospects and customers? Are you wanting to increase conversions and implement lifecycle marketing?
2022-12-10
