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Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on
2023-04-05
*This article & infographic has been co-produced along with Campaign Monitor A huge part of any successful company’s marketing initiative is email marketing. Every aspiring online course creator, who is using email to stay in touch with their customers
2023-04-05
No matter what you’re selling, every customer will approach your business with a unique set of expectations. Everything from where they’re from, to their age, to their income will inform how they perceive and interact with your brand. This may sound like
2023-04-05
How SEO Plays a Part in Each of Your Marketing Channels Benchmark Team writes on March 8, 2023 Share There’s a running joke among content marketers, and it goes like this: Where’s the best place to hide a dead body? The answer: The second page of
2023-04-04
Email newsletterskeep subscribers updated on your latest news, products, and services. But they can be more than just updates; they can offer opportunities for businesses to foster trust with their audiences. If you haven’t yet created an email
2023-03-27
March 6, 2023 4 min read In 2022, consumers planned to spend a record $31.7B on Mother’s Day gifts. 1 This is an increase of $3.6 billion from 2021’s Mother’s Day spending, which was already a record high. Advertisers cannot miss out on the chance to
2023-03-26
What is an email campaign planning template? An email campaign planning template should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details, acting as a compass for an email as it goes
2023-03-26
Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. But not all data is equally useful or helpful. The wrong data sets can be just as damaging to your marketing
2023-03-25
Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the righttime. There are countless ways to write copy that converts, but only one way to do it
2023-03-21
