With technology advancing and making peoples’ lives easier in the past few years, the marketer is definitely not left behind. One great debt marketers owe to technological advancements is the power of email marketing. Email marketing advancements have
2019-05-07
Internet of Things – What’s the hullabaloo about it? While the entire web space is talking about it, IoT as it is popularly called, definitely makes for an interesting discussion to understand what it means for email marketing. Wait! Apart from the
2019-05-07
We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your email design will command attention, inspire action,
2019-05-07
This year I asked the members of Only Influencers to brag about their accomplishments for 2017. The response was outstanding and we will be making this an annual event. So, here is what the members of email marketing community accomplished this
2019-05-07
“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin
2019-05-05
Your subscriber base is the lifeblood of your email marketing strategy. It is important to keep your list growth rate higher than your list churn rate. You can expect to have a list churn of up to 31% each year, according to the DMA. The challenge is adding
2019-05-05
In today’s email marketing space, few buzzwords carry as much weight as “artificial intelligence.” Everywhere you look, people are talking about AI and how it’s a potential game changer for marketers. And while that’s likely true in the long run,
2019-05-04
When I was learning to play poker, I remember reading an insight which really resonated with me. The basic premise is this: you can’t teach a poker player the right action in every circumstance. There are just too many hands, too many situations, too many
2019-05-04
Almost 70% of shoppers leave an eCommerce site without purchasing anything – even when they’ve put items in their cart ready to purchase (Baymard, 2017). Four out of five abandonments take place at the checkout and stem from the simple but avoidable
2019-05-04
