Startups do not start making billions overnight – it takes a great marketing strategy to do so. While ‘seed’ businesses have been actively using channels like social media, online and offline advertising; but nothing can beat email marketing when it
2019-05-14
When business-to-business (B2B) sales come to mind, you probably envision exhaustive cold calling or in-person visits. But thankfully, the old ways aren’t the only way. Now, you have more modern options such as email marketing at your disposal. The
2019-05-13
Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails generate about 40 times more customers than social media. No surprise then that
2019-05-13
Does writing the "perfect" email ever feel daunting? With studies showing that prospects are opening less than 24% of promotional emails, the odds can feel stacked against you, particularly in an email-heavy marketing environment. So how do you steer
2019-05-12
In the increasingly dynamic digital world, brands compete for their audience’s attention in every space – particularly through email marketing campaigns. So companies will have to look for new ways to improve their email marketing operations and optimize
2019-05-12
Planning an Email Marketing Strategy 16 minute read time 0 total results Filters (0) Industry Browse by... Topic Introduction Article originally published in November 2015 and updated March 2019. Like anything else, your email campaign strategy also requires
2019-05-11
The State of Small Business Marketing in 2019 18 minute read time 0 total results Filters (0) Industry Browse by... Topic Wrap up Introduction Your small business works hard. You and your team—especially if your team is just you—stretch every budget and
2019-05-11
As an email marketer, you’re probably already familiar with the feeling that emerges when people don’t engage with your email campaigns. We’ve all been there. Email marketing has the highest ROI of all marketing channels, and yet many marketers
2019-05-11
Steve Jobs wore the same uniform every day. In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning. Meanwhile, most of us stand in front of an overflowing closet and
2019-05-10
