Planning an Email Marketing Strategy 16 minute read time 0 total results Filters (0) Industry Browse by... Topic Introduction Article originally published in November 2015 and updated March 2019. Like anything else, your email campaign strategy also requires
2019-05-11
The State of Small Business Marketing in 2019 18 minute read time 0 total results Filters (0) Industry Browse by... Topic Wrap up Introduction Your small business works hard. You and your team—especially if your team is just you—stretch every budget and
2019-05-11
As an email marketer, you’re probably already familiar with the feeling that emerges when people don’t engage with your email campaigns. We’ve all been there. Email marketing has the highest ROI of all marketing channels, and yet many marketers
2019-05-11
Steve Jobs wore the same uniform every day. In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning. Meanwhile, most of us stand in front of an overflowing closet and
2019-05-10
If you are a small agency or a freelancer, you know what a daunting task it is to acquire customers. To sell what you are good at, you need to market yourself well. But then you also have a budget constraint! Here’s one of the most effective yet
2019-05-10
Your email newsletter is one of the simplest ways to directly engage with your current and potential customers. Think about the results you’re getting from your current campaign—are you making the most of it and nurturing brand loyalty? Returning
2019-05-10
Yes, I said the word campaign. Please don’t run away. From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary. To them, it sounds incredibly complicated and time-consuming — but I’m here to
2019-05-10
This is a mantra that turns the wheels of marketing all around the globe. It takes an average person 0.05 seconds to make an impression and the product being marketed, needs to make well of this time period. Email marketers tend to experiment with the subject
2019-05-09
Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. Email is a fast and direct way to reach your customers, wherever they are and on whatever device they’re on. You can adapt email campaigns
2019-05-09
